An original concept by Fashion Innovation Agency and dandelion + burdock, Pose XR launches at the V&A during London Design Festival from 24th to 26th September 2021.
Read the full article on V&A page here
Fashion Innovation Agency (FIA) will host a talk on Friday 24th September moderated by Katie Baron, Journalist / Author / Director of Brand Engagement at Stylus. Joining the discussion will be FIA team members – Matthew Drinkwater, Head of FIA, Moin Roberts-Islam, Technology Development Manager and Costas Kazantzis, Creative Technologist.
Never has the industry been so willing to adopt technology to create and sell fashion, and connect to their consumers, expanding what is known as ‘The Metaverse’ beyond video games.
Read the full article here
Book your ticket here
FIA’s Technology Development Manager, Moin Roberts-Islam, is featured in Vogue Business discussing the environmental and legal impact of NFT’s within luxury fashion.
“Creating a standalone NFT is a real risk for luxury brands at this point in time,” Roberts-Islam says. He believes that, in addition to environmental concerns of Ethereum-based blockchains, the uncertainty, and legal and storage issues of the current iteration of fashion NFTs means they don’t hold long-term value.
Read the full article here
Matthew Drinkwater is featured in Vogue Business discussing the future of digital clothing and virtual try-on.
Read more here: https://www.voguebusiness.com/technology/why-ar-clothing-try-on-is-nearly-here
The dematerialisation of fashion will dramatically change the way we see ourselves and the world. The Fashion Innovation Agency (FIA) has curated this Collection of work by students from across UAL who have explored new and exciting ways to create, communicate and consume fashion through digital media and emerging technologies.
Check our Hybrid Cultures collection here
Main image by David Oldenburg
The Fashion Innovation Agency are partnering with GITEX Technology Week, hosted at the Dubai World Trade Centre, bringing the best speakers and start-ups within the fashion technology sector.
If you are interested in joining us at GITEX Future Stars 2021 from 17th-20th October, please complete the application form here:
Chosen start-ups will be selected by August 7th 2021. This is a chance for you to introduce your business to a new market with the opportunity to meet potential investors within the creative economy.
If you have any questions, please email Jade at hellofialondon@gmail.com.
For more details and costs, please find further details about the event here:
*Please note, all travel, accommodation and exhibition pods are not included.
Moin Roberts-Islam, Technology Development Manager, is featured within Stylus’ report, Retail: AR Added Value.
Read the full report here: https://www.stylus.com/retail-ar-added-value
Watch this insightful short documentary by Tomorrow about Fashion and Technology, including Matthew Drinkwater, Head of FIA, and other leaders within the digital fashion space.
Created by Georgina Evans and Tom Zambaz, this digital exploration dives into the worlds of augmented reality, cryptocurrency and digital fashion, to provide insight into the ever-evolving challenges, approaches and methodologies within this new digital renaissance.
WATCH THE DOCUMENTARY here: https://tomorrowltd.com/editorial/tomorrow-insight-fashion-and-technology
Matthew Drinkwater, Head of FIA, is featured in Vogue Business discussing Snapchat’s new virtual try-on.
“A year after it first experimented with augmented reality shoe try-on, Snap Inc. is adding more virtual try-on and AR shopping features as it races to lure fashion and beauty brands selling online away from Instagram and Facebook. Farfetch and Prada are pouncing.” Maghan McDowell, Vogue Business
READ THE FULL ARTICLE here: https://www.voguebusiness.com/technology/snapchat-boosts-ar-try-on-tools-farfetch-prada-dive-in
Matthew Drinkwater, Head of FIA, is featured in Wired’s article discussing luxury fashion and gaming.
“We are undoubtedly entering into an entirely new era of experiential retail,” Matthew Drinkwater
READ THE FULL ARTICLE here: https://www.wired.com/story/luxury-fashion-brands-video-games-shopping/
The Virtual Immersive E-commerce Experience, in collaboration with PANGAIA, AnamXR and the Fashion Innovation Agency, have received Highly Commended within the ‘Best Use of Technology for Good’ category at Drapers Sustainable Fashion Awards 2021!
Head to our project page for a behind the scenes glimpse into the making of the experience and how this project is paving the way for the future of retail, with sustainability at its core.
Matthew Drinkwater, Head of FIA, is featured offering expert advice within Vogue Businesses 202 fashion-tech predictions.
“Matthew is living five years ahead of us. Without a doubt, he is my go-to crystal ball.” Maghan McDowell, Vogue Business.
READ THE FULL ARTICLE here: https://www.voguebusiness.com/technology/2021-fashion-tech-predictions