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25.08.2020
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Augmented RealitySellShowVirtual Showroom

Vogue: Fashion is building a virtual future, starting with its showrooms

The FIA team connected JW Anderson and Holome, a new company experimenting with augmented reality, to digitally showcase their spring 2021 collection. The collaboration was featured in vogue as signaling new potential for fashion’s virtual future. 

READ THE FULL ARTICLE here: https://www.Vogue.Com/article/fashion-is-building-a-virtual-future-starting-with-its-showrooms 

 

25.08.2020
Categories
Digital FashionFashion RetailInsightsMakeSellShow

Grazia: Is fashion becoming our new virtual reality?

Matthew Drinkwater, Head of FIA, is featured in Grazia UK discussing the potential for digital clothing as a new business opportunity for the fashion. 

“Creating digital clothing for games is allowing brands to target a younger consumer that is entirely comfortable spending real money on virtual content. Digital clothing within gaming is creating an entry-level purchase that will build brand loyalty and also offers the tantalising proposition of potential exclusivity, where digital clothing could become as, or more, valuable than physical pieces.” – Matthew Drinkwater, Head of FIA 

READ THE FULL ARTICLE here: https://graziadaily.Co.Uk/fashion/news/virtual-fashion-games-apps/ 

 

14.04.2020
Categories
Digital FashionDigital Fashion ShowSellShowVirtual Fashion ShowVirtual RealityVirtual Showroom

WWD: The view from event agencies

IN LIGHT OF THE CURRENT PANDEMIC, EVENT AGENCIES ARE LOOKING TO DIGITAL ALTERNATIVES. MATTHEW DRINKWATER EXPLAINS WHY FASHION AND LUXURY WILL NEED TO CREATE VIRTUAL ENVIRONMENTS TO CONTINUE COMMUNICATION WITH THEIR CONSUMERS.

“CURRENTLY, IT’S NOT AS IF BRANDS HAVE ANOTHER CHOICE. EVENTS HAVE TO STOP, SO IF THEY WANT TO CONTINUE COMMUNICATING THEY WILL HAVE TO LOOK AT DIGITAL ALTERNATIVES.” – MATTHEW DRINKWATER, HEAD OF FIA

READ THE FULL ARTICLE HERE: HTTPS://WWD.COM/BUSINESS-NEWS/MARKETING-PROMOTION/EVENT-AGENCIES-TOUT-DIGITAL-ENHANCEMENT-CORONAVIRUS-1203544515/