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Vogue: Fashion is building a virtual future, starting with its showrooms

Earlier this year Richard Ma, the chief executive of San Francisco-based security company Quantstamp, spent $9,500 (£7,500) on a dress for his wife.

The FIA team connected JW Anderson and Holome, a new company experimenting with augmented reality, to digitally showcase their spring 2021 collection. The collaboration was featured in vogue as signaling new potential for fashion’s virtual future. 

READ THE FULL ARTICLE here: https://www.Vogue.Com/article/fashion-is-building-a-virtual-future-starting-with-its-showrooms 

 

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Published by Fashion Innovation Agency