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Augmented Reality

04.06.2021
Categories
3D DesignArtificial IntelligenceAugmented RealityDigital FashionDigital Fashion ShowimmersiveInsightsInterview

Tomorrow Insight: Fashion & Technology

Watch this insightful short documentary by Tomorrow about Fashion and Technology, including Matthew Drinkwater, Head of FIA, and other leaders within the digital fashion space. 

Created by Georgina Evans and Tom Zambaz, this digital exploration dives into the worlds of augmented reality, cryptocurrency and digital fashion, to provide insight into the ever-evolving challenges, approaches and methodologies within this new digital renaissance.

WATCH THE DOCUMENTARY here: https://tomorrowltd.com/editorial/tomorrow-insight-fashion-and-technology

24.05.2021
Categories
Augmented RealityDigital FashionFashion RetailSellXR

FIA Featured: Snapchat boosts AR try-on tools

Matthew Drinkwater, Head of FIA, is featured in Vogue Business discussing Snapchat’s new virtual try-on.

“A year after it first experimented with augmented reality shoe try-on, Snap Inc. is adding more virtual try-on and AR shopping features as it races to lure fashion and beauty brands selling online away from Instagram and Facebook. Farfetch and Prada are pouncing.” Maghan McDowell, Vogue Business

READ THE FULL ARTICLE here: https://www.voguebusiness.com/technology/snapchat-boosts-ar-try-on-tools-farfetch-prada-dive-in

26.10.2020
Categories
5GAugmented RealityDigital FashionInsights

How 5G will change AR and digital fashion

Matthew Drinkwater, Head of the Fashion Innovation Agency, discusses the potential of 5G on digital fashion experiences with Maghan McDowell of Vogue Business.

“5G increases data transfer speeds, increasing the quality of AR and mixed reality experiences, both of which have played greater roles at fashion week this year, says Matthew Drinkwater, head of the Fashion Innovation Agency, which has worked on multiple AR, virtual reality and mixed reality fashion projects.”

Read the full article here: https://www.voguebusiness.com/technology/how-5g-will-change-ar-and-digital-fashion

 

25.08.2020
Categories
Augmented RealitySellShowVirtual Showroom

Vogue: Fashion is building a virtual future, starting with its showrooms

The FIA team connected JW Anderson and Holome, a new company experimenting with augmented reality, to digitally showcase their spring 2021 collection. The collaboration was featured in vogue as signaling new potential for fashion’s virtual future. 

READ THE FULL ARTICLE here: https://www.Vogue.Com/article/fashion-is-building-a-virtual-future-starting-with-its-showrooms