Matthew Drinkwater is featured in Vogue Business discussing the future of digital clothing and virtual try-on.
Read more here: https://www.voguebusiness.com/technology/why-ar-clothing-try-on-is-nearly-here
06.08.2021
News Category
Augmented Reality
21.06.2021
Categories
Retail: AR Added Value
Moin Roberts-Islam, Technology Development Manager, is featured within Stylus’ report, Retail: AR Added Value.
Read the full report here: https://www.stylus.com/retail-ar-added-value
04.06.2021
Watch this insightful short documentary by Tomorrow about Fashion and Technology, including Matthew Drinkwater, Head of FIA, and other leaders within the digital fashion space.
Created by Georgina Evans and Tom Zambaz, this digital exploration dives into the worlds of augmented reality, cryptocurrency and digital fashion, to provide insight into the ever-evolving challenges, approaches and methodologies within this new digital renaissance.
WATCH THE DOCUMENTARY here: https://tomorrowltd.com/editorial/tomorrow-insight-fashion-and-technology
24.05.2021
Matthew Drinkwater, Head of FIA, is featured in Vogue Business discussing Snapchat’s new virtual try-on.
“A year after it first experimented with augmented reality shoe try-on, Snap Inc. is adding more virtual try-on and AR shopping features as it races to lure fashion and beauty brands selling online away from Instagram and Facebook. Farfetch and Prada are pouncing.” Maghan McDowell, Vogue Business
READ THE FULL ARTICLE here: https://www.voguebusiness.com/technology/snapchat-boosts-ar-try-on-tools-farfetch-prada-dive-in
26.10.2020
Categories
How 5G will change AR and digital fashion
Matthew Drinkwater, Head of the Fashion Innovation Agency, discusses the potential of 5G on digital fashion experiences with Maghan McDowell of Vogue Business.
“5G increases data transfer speeds, increasing the quality of AR and mixed reality experiences, both of which have played greater roles at fashion week this year, says Matthew Drinkwater, head of the Fashion Innovation Agency, which has worked on multiple AR, virtual reality and mixed reality fashion projects.”
Read the full article here: https://www.voguebusiness.com/technology/how-5g-will-change-ar-and-digital-fashion
25.08.2020
The FIA team connected JW Anderson and Holome, a new company experimenting with augmented reality, to digitally showcase their spring 2021 collection. The collaboration was featured in vogue as signaling new potential for fashion’s virtual future.
READ THE FULL ARTICLE here: https://www.Vogue.Com/article/fashion-is-building-a-virtual-future-starting-with-its-showrooms