immersive Archives | Fashion Innovation Agency

14.02.2023

3D Design – Artificial Intelligence – Augmented Reality – Fashion Technology – immersive – Luxury Fashion – Virtual Reality – XR

Vogue x Snapchat: Redefining the Body

Where Design Meets Technology With Matthew Drinkwater

An evening with world renowned expert in emerging technologies, Matthew Drinkwater, as he takes us on a journey into the innovations that will lead the fashion industry into a new era.

From immersive technologies to digital humans, generative AI and beyond, experience an understanding of the myriad of opportunities ahead.

Where Design Meets Technology (voguexsnapchat.com)

MASTERCLASS

Experiencing Fashion in a 3D World: From Physical to Virtual With The Fashion Innovation Agency

FIA’s Costas Kazantzis and Moin Roberts-Islam host this practical workshop demonstrating how to turn physical fashion garments into digital assets.

Experiencing Fashion in a 3D World: From Physical to Virtual (voguexsnapchat.com)

02.08.2022

immersive – Press – Uncategorised – XR

Vogue Business: The Real Metaverse

Matthew Drinkwater was interviewed by Vogue Business to discuss FIA’s latest project: Creating a Physical Metaverse, which explores physical spaces hosting metaverse events, such as the Outernet’s new space featuring 60 foot LED screens.

“All of the focus of the metaverse has been on purely virtual experiences, such as gaming and virtual reality,” Drinkwater says. “But this [hybrid experience] is what we were working towards. It’s what the metaverse is going to be about. Digital content all around us all of the time.”

Read the full story here: The Real Metaverse | Vogue Busines

04.06.2021

3D Design – Artificial Intelligence – Augmented Reality – Digital Fashion – Digital Fashion Show – immersive – Insights – Interview

Tomorrow Insight: Fashion & Technology

Watch this insightful short documentary by Tomorrow about Fashion and Technology, including Matthew Drinkwater, Head of FIA, and other leaders within the digital fashion space.

Created by Georgina Evans and Tom Zambaz, this digital exploration dives into the worlds of augmented reality, cryptocurrency and digital fashion, to provide insight into the ever-evolving challenges, approaches and methodologies within this new digital renaissance.

WATCH THE DOCUMENTARY here: https://tomorrowltd.com/editorial/tomorrow-insight-fashion-and-technology

12.03.2021

Awards – Fashion Retail – immersive – virtual ecommerce

‘Highly Commended’ Award for Virtual Immersive Experience

The Virtual Immersive E-commerce Experience, in collaboration with PANGAIA, AnamXR and the Fashion Innovation Agency, have received Highly Commended within the ‘Best Use of Technology for Good’ category at Drapers Sustainable Fashion Awards 2021!

Head to our project page for a behind the scenes glimpse into the making of the experience and how this project is paving the way for the future of retail, with sustainability at its core.

Virtual Immersive E-commerce for Sustainability

12.03.2021

Arctic virtual environment e-commerce site

Fashion Retail – immersive – Press – Sell – virtual ecommerce

Getting lost online: designing for experiential e-commerce

The Fashion Innovation Agency are featured in FRAME online magazine alongside PANGAIA and AnamXR discussing our virtual immersive experience for PANGAIA’S new FLWRDWN collection.

‘Experiential e-commerce should really bring back that element of serendipity.” Moin Roberts-Islam, Technology Development Manager, FIA.

Read the full article here: https://www.frameweb.com/article/67721

08.12.2020

3D Design – Digital Fashion – Fashion Retail – immersive – Sell – Show – virtual ecommerce – Virtual Reality – XR

Forbes Feature: Digital Storytelling Evolves

The Fashion Innovation Agency are featured in Forbes after initiating a collaboration between AnamXR and Pangaia to produce a virtual, immersive experience for Pangaia’s new FLWRDWN collection.

“We’re doing this to create a visual but also metaphorical connection to the products [and their holistic discovery], because people have become extremely disconnected to the source of their garments. As the scientific adage goes, you don’t teach a lesson, you set up the conditions to elicit a meaningful experience. There has to be a degree of self-discovery.” – Dr. Amanda Parkes, an acclaimed bio-media designer, fashion technologist and Pangaia’s chief innovation officer.

Read the full article here: forbes.com/sites/katiebaron/2020/12/07/digital-storytelling-evolves-eco-innovators-pangaia-push-the-envelope-for-online-immersion/?sh=762384da60aa