News Category

immersive

12.03.2021
Categories
AwardsFashion Retailimmersivevirtual ecommerce

‘Highly Commended’ Award for Virtual Immersive Experience

The Virtual Immersive E-commerce Experience, in collaboration with PANGAIA, AnamXR and the Fashion Innovation Agency, have received Highly Commended within the ‘Best Use of Technology for Good’ category at Drapers Sustainable Fashion Awards 2021!

Head to our project page for a behind the scenes glimpse into the making of the experience and how this project is paving the way for the future of retail, with sustainability at its core.

Virtual Immersive E-commerce for Sustainability

12.03.2021
Categories
Fashion RetailimmersivePressSellvirtual ecommerce

Getting lost online: designing for experiential e-commerce

The Fashion Innovation Agency are featured in FRAME online magazine alongside PANGAIA and AnamXR discussing our virtual immersive experience for PANGAIA’S new FLWRDWN collection.

‘Experiential e-commerce should really bring back that element of serendipity.” Moin Roberts-Islam, Technology Development Manager, FIA.

Read the full article here: https://www.frameweb.com/article/67721

08.12.2020
Categories
3D DesignDigital FashionFashion RetailimmersiveSellShowvirtual ecommerceVirtual RealityXR

Forbes Feature: Digital Storytelling Evolves

The Fashion Innovation Agency are featured in Forbes after initiating a collaboration between AnamXR and Pangaia to produce a virtual, immersive experience for Pangaia’s new FLWRDWN collection.

“We’re doing this to create a visual but also metaphorical connection to the products [and their holistic discovery], because people have become extremely disconnected to the source of their garments. As the scientific adage goes, you don’t teach a lesson, you set up the conditions to elicit a meaningful experience. There has to be a degree of self-discovery.” – Dr. Amanda Parkes, an acclaimed bio-media designer, fashion technologist and Pangaia’s chief innovation officer.

Read the full article here: forbes.com/sites/katiebaron/2020/12/07/digital-storytelling-evolves-eco-innovators-pangaia-push-the-envelope-for-online-immersion/?sh=762384da60aa