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Digital Fashion Show

catwalk and runway with skeletal tracking on bodies
01.10.2020
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Artificial IntelligenceDigital Fashion ShowPressShow

Why Fashion Needs More Imagination When It Comes To Using Artificial Intelligence

FIA’s bespoke AI in Fashion course is featured in Forbes.

20 LCF students volunteered to be part of an 8 week AI course that allowed them to learn Python to write code, gather fashion data, and use it to develop creative fashion solutions and experiences. With no prior coding experience, the students recreated an entire fashion catwalk show using artificial intelligence.

“Initial uses of Artificial Intelligence have focused on quantifiable business needs, which has allowed for start-ups to offer a service to brands… Creativity is much more difficult to quantify and therefore more likely to follow behind.” – Matthew Drinkwater, Head of the Fashion Innovation Agency at London College of Fashion.

Read the full article here: https://www.forbes.com/sites/brookerobertsislam/2020/09/21/why-fashion-needs-more-imagination-when-it-comes-to-using-artificial-intelligence/#739a31a83f63 

15.04.2020
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Digital Fashion ShowShowVirtual Fashion ShowVirtual Showroom

WWD: Fashion Hurtles, finally, towards digital shows

FIA comments on the fashion industry’s turn toward digital spaces to showcase collections. 

“People are beginning to question the reason for a physical show and the value of a physical show when the technology exists to reach a much bigger audience through a digital space,”– Matthew Drinkwater, Head of FIA 

DOWNLOAD THE FULL ARTICLE here: Download 

14.04.2020
Categories
Digital FashionDigital Fashion ShowSellShowVirtual Fashion ShowVirtual RealityVirtual Showroom

WWD: The view from event agencies

IN LIGHT OF THE CURRENT PANDEMIC, EVENT AGENCIES ARE LOOKING TO DIGITAL ALTERNATIVES. MATTHEW DRINKWATER EXPLAINS WHY FASHION AND LUXURY WILL NEED TO CREATE VIRTUAL ENVIRONMENTS TO CONTINUE COMMUNICATION WITH THEIR CONSUMERS.

“CURRENTLY, IT’S NOT AS IF BRANDS HAVE ANOTHER CHOICE. EVENTS HAVE TO STOP, SO IF THEY WANT TO CONTINUE COMMUNICATING THEY WILL HAVE TO LOOK AT DIGITAL ALTERNATIVES.” – MATTHEW DRINKWATER, HEAD OF FIA

READ THE FULL ARTICLE HERE: HTTPS://WWD.COM/BUSINESS-NEWS/MARKETING-PROMOTION/EVENT-AGENCIES-TOUT-DIGITAL-ENHANCEMENT-CORONAVIRUS-1203544515/