News Category
The Fashion Innovation Agency was featured on BBC Click showcasing the capabilities of Move AI’s markerless motion capture platform, powered by computer vision and machine learning.
Watch more here: BBC Click – Mechanical Medical Marvels
Featured on the BBC here: BBC World News – Click, Mechanical Medical Marvels, Motion capture rig removes the need to wear a suit
Watch this insightful short documentary by Tomorrow about Fashion and Technology, including Matthew Drinkwater, Head of FIA, and other leaders within the digital fashion space.
Created by Georgina Evans and Tom Zambaz, this digital exploration dives into the worlds of augmented reality, cryptocurrency and digital fashion, to provide insight into the ever-evolving challenges, approaches and methodologies within this new digital renaissance.
WATCH THE DOCUMENTARY here: https://tomorrowltd.com/editorial/tomorrow-insight-fashion-and-technology
FIA’s bespoke AI in Fashion course is featured in Forbes.
20 LCF students volunteered to be part of an 8 week AI course that allowed them to learn Python to write code, gather fashion data, and use it to develop creative fashion solutions and experiences. With no prior coding experience, the students recreated an entire fashion catwalk show using artificial intelligence.
“Initial uses of Artificial Intelligence have focused on quantifiable business needs, which has allowed for start-ups to offer a service to brands… Creativity is much more difficult to quantify and therefore more likely to follow behind.” – Matthew Drinkwater, Head of the Fashion Innovation Agency at London College of Fashion.
Read the full article here: https://www.forbes.com/sites/brookerobertsislam/2020/09/21/why-fashion-needs-more-imagination-when-it-comes-to-using-artificial-intelligence/#739a31a83f63
FIA comments on the fashion industry’s turn toward digital spaces to showcase collections.
“People are beginning to question the reason for a physical show and the value of a physical show when the technology exists to reach a much bigger audience through a digital space,”– Matthew Drinkwater, Head of FIA
READ THE FULL ARTICLE here: https://wwd.com/fashion-news/fashion-features/coronavirus-crisis-spurs-digital-fashion-shows-1203550663/
IN LIGHT OF THE CURRENT PANDEMIC, EVENT AGENCIES ARE LOOKING TO DIGITAL ALTERNATIVES. MATTHEW DRINKWATER EXPLAINS WHY FASHION AND LUXURY WILL NEED TO CREATE VIRTUAL ENVIRONMENTS TO CONTINUE COMMUNICATION WITH THEIR CONSUMERS.
“CURRENTLY, IT’S NOT AS IF BRANDS HAVE ANOTHER CHOICE. EVENTS HAVE TO STOP, SO IF THEY WANT TO CONTINUE COMMUNICATING THEY WILL HAVE TO LOOK AT DIGITAL ALTERNATIVES.” – MATTHEW DRINKWATER, HEAD OF FIA
READ THE FULL ARTICLE HERE: HTTPS://WWD.COM/BUSINESS-NEWS/MARKETING-PROMOTION/EVENT-AGENCIES-TOUT-DIGITAL-ENHANCEMENT-CORONAVIRUS-1203544515/