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Virtual Reality

14.02.2023
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3D DesignArtificial IntelligenceAugmented RealityFashion TechnologyimmersiveLuxury FashionVirtual RealityXR

Vogue x Snapchat: Redefining the Body

Where Design Meets Technology With Matthew Drinkwater

An evening with world renowned expert in emerging technologies, Matthew Drinkwater, as he takes us on a journey into the innovations that will lead the fashion industry into a new era.

From immersive technologies to digital humans, generative AI and beyond, experience an understanding of the myriad of opportunities ahead.

Where Design Meets Technology (voguexsnapchat.com)

 

MASTERCLASS 

Experiencing Fashion in a 3D World: From Physical to Virtual With The Fashion Innovation Agency

FIA’s Costas Kazantzis and Moin Roberts-Islam host this practical workshop demonstrating how to turn physical fashion garments into digital assets.

Experiencing Fashion in a 3D World: From Physical to Virtual (voguexsnapchat.com)

17.03.2022
Categories
Virtual Reality

Virtual Veronese – National Gallery

Volumetric footage captured by the Fashion Innovation Agency (FIA) and Volograms was used to recreate virtual characters and the original sixteenth-century Italian church setting for a new virtual reality experience produced by Focal Point VR for the National Gallery.  

‘‘Virtual Veronese’ has enabled us to understand how immersive storytelling can add depth of experience, meaning, and emotion to Gallery visitors’ engagement with our paintings.’ 

Read the Financial Times article here.  

Read the National Gallery Press Release here.  

25.02.2022
Categories
Digital Fashion ShowFashion TechnologyMotion CapturePressStart-UpsVirtual Fashion ShowVirtual Reality

BBC Click: Motion capture rig removes the need to wear a suit

 

The Fashion Innovation Agency was featured on BBC Click showcasing the capabilities of Move AI’s markerless motion capture platform, powered by computer vision and machine learning. 

 

Watch more here: BBC Click – Mechanical Medical Marvels 

Featured on the BBC here: BBC World News – Click, Mechanical Medical Marvels, Motion capture rig removes the need to wear a suit 

08.12.2020
Categories
3D DesignDigital FashionFashion RetailimmersiveSellShowvirtual ecommerceVirtual RealityXR

Forbes Feature: Digital Storytelling Evolves

The Fashion Innovation Agency are featured in Forbes after initiating a collaboration between AnamXR and Pangaia to produce a virtual, immersive experience for Pangaia’s new FLWRDWN collection.

“We’re doing this to create a visual but also metaphorical connection to the products [and their holistic discovery], because people have become extremely disconnected to the source of their garments. As the scientific adage goes, you don’t teach a lesson, you set up the conditions to elicit a meaningful experience. There has to be a degree of self-discovery.” – Dr. Amanda Parkes, an acclaimed bio-media designer, fashion technologist and Pangaia’s chief innovation officer.

Read the full article here: forbes.com/sites/katiebaron/2020/12/07/digital-storytelling-evolves-eco-innovators-pangaia-push-the-envelope-for-online-immersion/?sh=762384da60aa

 

05.10.2020
Categories
InsightsInterviewVirtual Reality

Fashion’s first ever summit in virtual reality

Matthew Drinkwater, Head of FIA, joined a panel of experts in his avatar form at the Circular Fashion Summit 2020, hosted by Lablaco.

In a historic first, the iconic Grand Palais entered Virtual Reality for Paris Fashion Week where leaders of change gathered to share knowledge, but most importantly to ignite immediate action on three measurable goals to achieve collectively in 12 months worldwide.

This unprecedented year, the summit focused on sustainability and zero waste practices, taking into consideration the social responsibility matter of bringing communities together in a shared physical space during a global pandemic.

Matthew joined a round table of speakers across Design, Technology and Sustainability who are shaping the evolution of fashion.

 

 

 

 

06.08.2020
Categories
Digital FashionShowVirtual Fashion ShowVirtual RealityXR

Forbes: Finally, an immersive (XR) brand experience worth the hype

The Fabric of Reality, an immersive virtual fashion show in collaboration with RYOT studios and FIA, is featured in Forbes and quoted a ‘landmark event’ for fashion. 

High fashion is rupturing at the seams thanks to the shockwaves of covid-19, the pressures of sustainability and a new era of virtual appetites and innovations are throwing much of the sector’s tired-looking hierarchies and processes into disarray. Just over a month out from the usually sanctified September fashion weeks and mid-way through a mostly scrappy summer of digital substitute events, how to handle the catwalk show (do we still need them? If so, in what formats? And who’s the audience/s now anyway?) Has underscored much of the wrangling. It’s made last week’s immersive ‘fabric of reality’ XR initiative – three interactive ‘rooms’ within an individually navigable virtual museum, experienced simultaneously by 150 people in VR and 100k+ more via live-stream – a potentially landmark event. – Katie Baron, Senior Contributor of Forbes 

“What’s often been missing from these types of fashion experiences is that they are largely video-based and still feel very 2d, lacking interaction or presence. Here, you’re totally immersed, it’s a very visceral and powerful method of communicating with an audience.”– Moin Roberts-Islam, Technology Development Manager of FIA 

READ THE FULL ARTICLE here: https://www.Forbes.Com/sites/katiebaron/2020/08/04/the-fabric-of-reality-finally-an-immersive-xr-brand-experience-worth-the-hype/#4fa6f81765f9 

 

06.08.2020
Categories
Digital FashionShowVirtual Fashion ShowVirtual Reality

Vogue Business: What an inspiring Digital Fashion Week looks like

The Fabric of Reality is featured in Vogue Business as an inspirational fashion show that can extend reality and identity. 

“Extended reality fashion experiences don’t replace the ancestral craft,” acknowledges designer Damara Inglês, who created her garment using an HTC Vive Cosmos VR headset and a Google Tiltbrush. “Instead, it opens a whole new dimension of fashion possibilities and future dreaming, allowing us to expand the wearable vocabulary in ways that become inclusive of our digital identities.” 

“We wanted to give people a sense that it is incredibly different — it can offer these similar feelings that you would have front row at an amazing show. To show you can experience a sense of adrenaline and excitement.” – Matthew Drinkwater, Head of FIA 

READ THE FULL ARTICLE here: https://www.Voguebusiness.Com/technology/heres-what-an-inspiring-digital-fashion-week-looks-like 

29.06.2020
Categories
Digital FashionMakeShowVirtual Fashion ShowVirtual RealityXR

Coming soon: The Fabric of Reality

RYOT Studios and the FIA present The Fabric of Reality, an immersive virtual fashion show experience unlike anything you’ve ever seen before. 

“If we mix the physical with digital content, there’s an opportunity for jaw-dropping, amazing moments shared across multiple platforms. There are so many opportunities for brands to experiment and communicate differently,”– Matthew Drinkwater, Head of FIA 

“I firmly believe we’re moving from a digital content world to a virtual experiences world. Immersive storytelling is a great way of engaging the audience – they remember it as if they experienced it, not as if they watched it.” – Sam Field, Creative Tech & Innovation at RYOT Studios 

The Fabric of Reality will be shown live on 29 July, 2020 at 6:30pm BST within The Museum of Other Realities 

14.04.2020
Categories
Digital FashionDigital Fashion ShowSellShowVirtual Fashion ShowVirtual RealityVirtual Showroom

WWD: The view from event agencies

IN LIGHT OF THE CURRENT PANDEMIC, EVENT AGENCIES ARE LOOKING TO DIGITAL ALTERNATIVES. MATTHEW DRINKWATER EXPLAINS WHY FASHION AND LUXURY WILL NEED TO CREATE VIRTUAL ENVIRONMENTS TO CONTINUE COMMUNICATION WITH THEIR CONSUMERS.

“CURRENTLY, IT’S NOT AS IF BRANDS HAVE ANOTHER CHOICE. EVENTS HAVE TO STOP, SO IF THEY WANT TO CONTINUE COMMUNICATING THEY WILL HAVE TO LOOK AT DIGITAL ALTERNATIVES.” – MATTHEW DRINKWATER, HEAD OF FIA

READ THE FULL ARTICLE HERE: HTTPS://WWD.COM/BUSINESS-NEWS/MARKETING-PROMOTION/EVENT-AGENCIES-TOUT-DIGITAL-ENHANCEMENT-CORONAVIRUS-1203544515/