RYOT Studios and the FIA present The Fabric of Reality, an immersive virtual fashion show experience unlike anything you’ve ever seen before.
“If we mix the physical with digital content, there’s an opportunity for jaw-dropping, amazing moments shared across multiple platforms. There are so many opportunities for brands to experiment and communicate differently,”– Matthew Drinkwater, Head of FIA
“I firmly believe we’re moving from a digital content world to a virtual experiences world. Immersive storytelling is a great way of engaging the audience – they remember it as if they experienced it, not as if they watched it.” – Sam Field, Creative Tech & Innovation at RYOT Studios
The Fabric of Reality will be shown live on 29 July, 2020 at 6:30pm BST within The Museum of Other Realities