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clothes changing due to artificial intelligence
25.08.2020
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Digital FashionFashion RetailInsightsMakeSellShow

Grazia: Is fashion becoming our new virtual reality?

Matthew Drinkwater, Head of FIA, is featured in Grazia UK discussing the potential for digital clothing as a new business opportunity for the fashion. 

“Creating digital clothing for games is allowing brands to target a younger consumer that is entirely comfortable spending real money on virtual content. Digital clothing within gaming is creating an entry-level purchase that will build brand loyalty and also offers the tantalising proposition of potential exclusivity, where digital clothing could become as, or more, valuable than physical pieces.” – Matthew Drinkwater, Head of FIA 

READ THE FULL ARTICLE here: https://graziadaily.Co.Uk/fashion/news/virtual-fashion-games-apps/ 

 

29.06.2020
Categories
Digital FashionMakeShowVirtual Fashion ShowVirtual RealityXR

Coming soon: The Fabric of Reality

RYOT Studios and the FIA present The Fabric of Reality, an immersive virtual fashion show experience unlike anything you’ve ever seen before. 

“If we mix the physical with digital content, there’s an opportunity for jaw-dropping, amazing moments shared across multiple platforms. There are so many opportunities for brands to experiment and communicate differently,”– Matthew Drinkwater, Head of FIA 

“I firmly believe we’re moving from a digital content world to a virtual experiences world. Immersive storytelling is a great way of engaging the audience – they remember it as if they experienced it, not as if they watched it.” – Sam Field, Creative Tech & Innovation at RYOT Studios 

The Fabric of Reality will be shown live on 29 July, 2020 at 6:30pm BST within The Museum of Other Realities