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Fashion Retail

clothes changing due to artificial intelligence
25.08.2020
Categories
Digital FashionFashion RetailInsightsMakeSellShow

Grazia: Is fashion becoming our new virtual reality?

Matthew Drinkwater, Head of FIA, is featured in Grazia UK discussing the potential for digital clothing as a new business opportunity for the fashion. 

“Creating digital clothing for games is allowing brands to target a younger consumer that is entirely comfortable spending real money on virtual content. Digital clothing within gaming is creating an entry-level purchase that will build brand loyalty and also offers the tantalising proposition of potential exclusivity, where digital clothing could become as, or more, valuable than physical pieces.” – Matthew Drinkwater, Head of FIA 

READ THE FULL ARTICLE here: https://graziadaily.Co.Uk/fashion/news/virtual-fashion-games-apps/ 

 

14.05.2020
Categories
Digital FashionFashion RetailInsightsPodcast

Sabinna Podcast: Connecting People

Listen to Matthew Drinkwater chat to Sabinna for ‘Connecting People’ podcast. They discuss using emerging technology to alter the way that the fashion industry is making, showcasing, and retailing, and how Matthew and his team are building a pathway for truly digital designer businesses. 

 

Listen to the podcast here: https://podcasts.Apple.Com/gb/podcast/e022-matthew-drinkwater-exploring-future-retail-customer/id1475936405?I=1000474130197