News Category

Fashion Retail

12.03.2021
Categories
AwardsFashion Retailimmersivevirtual ecommerce

‘Highly Commended’ Award for Virtual Immersive Experience

The Virtual Immersive E-commerce Experience, in collaboration with PANGAIA, AnamXR and the Fashion Innovation Agency, have received Highly Commended within the ‘Best Use of Technology for Good’ category at Drapers Sustainable Fashion Awards 2021!

Head to our project page for a behind the scenes glimpse into the making of the experience and how this project is paving the way for the future of retail, with sustainability at its core.

Virtual Immersive E-commerce for Sustainability

12.03.2021
Categories
Fashion RetailimmersivePressSellvirtual ecommerce

Getting lost online: designing for experiential e-commerce

The Fashion Innovation Agency are featured in FRAME online magazine alongside PANGAIA and AnamXR discussing our virtual immersive experience for PANGAIA’S new FLWRDWN collection.

‘Experiential e-commerce should really bring back that element of serendipity.” Moin Roberts-Islam, Technology Development Manager, FIA.

Read the full article here: https://www.frameweb.com/article/67721

08.12.2020
Categories
3D DesignDigital FashionFashion RetailimmersiveSellShowvirtual ecommerceVirtual RealityXR

Forbes Feature: Digital Storytelling Evolves

The Fashion Innovation Agency are featured in Forbes after initiating a collaboration between AnamXR and Pangaia to produce a virtual, immersive experience for Pangaia’s new FLWRDWN collection.

“We’re doing this to create a visual but also metaphorical connection to the products [and their holistic discovery], because people have become extremely disconnected to the source of their garments. As the scientific adage goes, you don’t teach a lesson, you set up the conditions to elicit a meaningful experience. There has to be a degree of self-discovery.” – Dr. Amanda Parkes, an acclaimed bio-media designer, fashion technologist and Pangaia’s chief innovation officer.

Read the full article here: forbes.com/sites/katiebaron/2020/12/07/digital-storytelling-evolves-eco-innovators-pangaia-push-the-envelope-for-online-immersion/?sh=762384da60aa

 

25.08.2020
Categories
Digital FashionFashion RetailInsightsMakeSellShow

Grazia: Is fashion becoming our new virtual reality?

Matthew Drinkwater, Head of FIA, is featured in Grazia UK discussing the potential for digital clothing as a new business opportunity for the fashion. 

“Creating digital clothing for games is allowing brands to target a younger consumer that is entirely comfortable spending real money on virtual content. Digital clothing within gaming is creating an entry-level purchase that will build brand loyalty and also offers the tantalising proposition of potential exclusivity, where digital clothing could become as, or more, valuable than physical pieces.” – Matthew Drinkwater, Head of FIA 

READ THE FULL ARTICLE here: https://graziadaily.Co.Uk/fashion/news/virtual-fashion-games-apps/ 

 

14.05.2020
Categories
Digital FashionFashion RetailInsightsPodcast

Sabinna Podcast: Connecting People

Listen to Matthew Drinkwater chat to Sabinna for ‘Connecting People’ podcast. They discuss using emerging technology to alter the way that the fashion industry is making, showcasing, and retailing, and how Matthew and his team are building a pathway for truly digital designer businesses. 

 

Listen to the podcast here: https://podcasts.Apple.Com/gb/podcast/e022-matthew-drinkwater-exploring-future-retail-customer/id1475936405?I=1000474130197