FIA’s Creative Technologist Costas Kazantzis was interviewed as part of Episode 1 of AI & Us: A Dataiku Web Series ‘Dressed by Machines.’
“In this episode, we learn how AI and digital transformation may be able to better influence fashion choices, showing how AI can shape a more sustainable, inclusive industry, with less waste.”
Watch the full episode here.
Matthew Drinkwater was interviewed by Vogue Business to discuss FIA’s latest project: Creating a Physical Metaverse, which explores physical spaces hosting metaverse events, such as the Outernet’s new space featuring 60 foot LED screens.
“All of the focus of the metaverse has been on purely virtual experiences, such as gaming and virtual reality,” Drinkwater says. “But this [hybrid experience] is what we were working towards. It’s what the metaverse is going to be about. Digital content all around us all of the time.”
Read the full story here: The Real Metaverse | Vogue Busines
Matthew Drinkwater was featured in the September 2022 issue of Vogue Japan discussing virtual identity and self-expression in digital fashion.
‘Matthew says there are two major directions for fashion in the digital world. “You can dress up as an avatar that imitates you in the real world by resembling your skin colour and body type, or you can use an avatar that is completely different. Whether close to a real identity or exactly the opposite, it’s a world where you can do that.”‘
Read the full article here: Fashion and games, love to love! | Vogue Japan
Volumetric footage captured by the Fashion Innovation Agency (FIA) and Volograms was used to recreate virtual characters and the original sixteenth-century Italian church setting for a new virtual reality experience produced by Focal Point VR for the National Gallery.
‘‘Virtual Veronese’ has enabled us to understand how immersive storytelling can add depth of experience, meaning, and emotion to Gallery visitors’ engagement with our paintings.’
Read the Financial Times article here.
Read the National Gallery Press Release here.
FIA’s Technology Development Manager, Moin Roberts-Islam, was featured on The Wardrobe Crisis with Clare Press Podcast discussing digital fashion’s potential impact on sustainability.
The ability to make and market a digital garment allows us to go virtually into the designer’s mind with nothing to dismantle or throw away at the other end.
Listen on The Wardrobe Crisis here
Available on Apple Podcasts here
The Fashion Innovation Agency was featured on BBC Click showcasing the capabilities of Move AI’s markerless motion capture platform, powered by computer vision and machine learning.
Watch more here: BBC Click – Mechanical Medical Marvels
Featured on the BBC here: BBC World News – Click, Mechanical Medical Marvels, Motion capture rig removes the need to wear a suit
The Fashion Innovation Agency partnered with Burberry and Unreal Engine for the Unreal Futures series.
Read more here: Unreal Futures: Become a digital fashion designer – Unreal Engine
Featured in Vogue Business: Epic Games launches free metaverse careers training – Vogue Business
An original concept by Fashion Innovation Agency and dandelion + burdock, Pose XR launches at the V&A during London Design Festival from 24th to 26th September 2021.
Read the full article on V&A page here
Fashion Innovation Agency (FIA) will host a talk on Friday 24th September moderated by Katie Baron, Journalist / Author / Director of Brand Engagement at Stylus. Joining the discussion will be FIA team members – Matthew Drinkwater, Head of FIA, Moin Roberts-Islam, Technology Development Manager and Costas Kazantzis, Creative Technologist.
Never has the industry been so willing to adopt technology to create and sell fashion, and connect to their consumers, expanding what is known as ‘The Metaverse’ beyond video games.
Read the full article here
Book your ticket here
FIA’s Technology Development Manager, Moin Roberts-Islam, is featured in Vogue Business discussing the environmental and legal impact of NFT’s within luxury fashion.
“Creating a standalone NFT is a real risk for luxury brands at this point in time,” Roberts-Islam says. He believes that, in addition to environmental concerns of Ethereum-based blockchains, the uncertainty, and legal and storage issues of the current iteration of fashion NFTs means they don’t hold long-term value.
Read the full article here
Matthew Drinkwater is featured in Vogue Business discussing the future of digital clothing and virtual try-on.
Read more here: https://www.voguebusiness.com/technology/why-ar-clothing-try-on-is-nearly-here
The dematerialisation of fashion will dramatically change the way we see ourselves and the world. The Fashion Innovation Agency (FIA) has curated this Collection of work by students from across UAL who have explored new and exciting ways to create, communicate and consume fashion through digital media and emerging technologies.
Check our Hybrid Cultures collection here
Main image by David Oldenburg