News and insights

Stay up to date with the latest news, insights and industry commentary from the team at the Fashion Innovation Agency.


Apply to Evo Fashion: Experiential Learning to Drive Sustainability and Growth

Apply to Evo Fashion – a high-impact programme designed to help fashion tech businesses improve their sustainability, increase team effectiveness and accelerate growth.

Taking a holistic approach to business strategy, the programme will cover topics such as sustainability, ethical practice, leadership, founder wellbeing, marketing, financial planning, IP and investment readiness.

Delivered by Fashion District and Evo Learning, this five-month experiential programme is free, funded by London & Partners as part of the Grow London Early Stage programme.

Evo Fashion is suitable for start-ups and early-stage businesses with science or technology-driven software, hardware or related solutions that could be applicable to the fashion and/or materials industries.

Applications close at midnight on Monday 3rd June 2024. For more information and to apply, visit:


UKII Intelligence Report

FIA is proud to be featured on the UKII Platform as one of the top 500 of the UK’s most pioneering companies.

UKII (UK Innovation Industries) is a new independent platform dedicated to raising the visibility of the UK’s powerhouse of pioneering industry innovation and talent.

Read the report here.

Find the FIA team in the Creative Production category here.

Artificial Intelligence

Unveiling the Future of Fashion Design: Announcing Collaboration with Haiper AI

The Fashion Innovation Agency and Haiper AI are exploring how Artificial Intelligence can be used to transform static fashion sketches of models/garments into animated videos. Together, we aim to explore a new model of showcasing fashion illustration design for the industry.

Matthew Drinkwater, Head of Fashion Innovation Agency, is a globally recognised authority in cutting-edge technologies and their integration into the creative sectors. “Generative AI is going to empower an entirely new generation of creatives. Tools like sketch to animation will allow for new pipelines, easier iteration and new pathways into the creative industries. It’s incredibly exciting to partner with the outstanding talent at Haiper on such an important project and to further demonstrate the potential of Artificial Intelligence within Fashion.”

Moin Roberts-Islam, Technology & Innovation Manager of Fashion Innovation Agency, finds this trend empowering. He is an innovator at the intersection of fashion and technology, boasting extensive experience in collaborative ventures in these fields. Moin believes that this tool will empower both professional designers and aspiring students to quickly realize their creative concepts, “providing more lifelike visual outputs to accompany their initial designs, potentially leading to new creative directions that would never have been explored otherwise”.


Read about Unveiling the Future of Fashion Design here.

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The Guardian: ‘Hot Buttons: why fashion houses are getting into video games’

Matthew Drinkwater was interviewed by The Guardian to discuss why fashion brands are branching into digital hangout spaces provided by video games and how they are opening up exciting worlds of rule-breaking design.


“There is something visceral and emotive about the way you shop for fashion; no one buys anything simply for functional reasons at that end of the market. You buy it because you fall in love with it and because it says something about you. And those same emotional reactions are replicated within virtual spaces.”


Read the article here.

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Vogue x Snapchat: Redefining the Body

Where Design Meets Technology With Matthew Drinkwater

An evening with world renowned expert in emerging technologies, Matthew Drinkwater, as he takes us on a journey into the innovations that will lead the fashion industry into a new era.

From immersive technologies to digital humans, generative AI and beyond, experience an understanding of the myriad of opportunities ahead.

Where Design Meets Technology (



Experiencing Fashion in a 3D World: From Physical to Virtual With The Fashion Innovation Agency

FIA’s Costas Kazantzis and Moin Roberts-Islam host this practical workshop demonstrating how to turn physical fashion garments into digital assets.

Experiencing Fashion in a 3D World: From Physical to Virtual (

Artificial IntelligencePress

AI & Us: Dressed by Machines


FIA’s Creative Technologist Costas Kazantzis was interviewed as part of Episode 1 of AI & Us: A Dataiku Web SeriesDressed by Machines.’  


“In this episode, we learn how AI and digital transformation may be able to better influence fashion choices, showing how AI can shape a more sustainable, inclusive industry, with less waste.”  


Watch the full episode here


Vogue Business: The Real Metaverse


Matthew Drinkwater was interviewed by Vogue Business to discuss FIA’s latest project: Creating a Physical Metaverse, which explores physical spaces hosting metaverse events, such as the Outernet’s new space featuring 60 foot LED screens.  


“All of the focus of the metaverse has been on purely virtual experiences, such as gaming and virtual reality,” Drinkwater says. “But this [hybrid experience] is what we were working towards. It’s what the metaverse is going to be about. Digital content all around us all of the time.” 


Read the full story here: The Real Metaverse | Vogue Busines

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Vogue Japan: Fashion and Games, Love to Love!


Matthew Drinkwater was featured in the September 2022 issue of Vogue Japan discussing virtual identity and self-expression in digital fashion.  


‘Matthew says there are two major directions for fashion in the digital world. “You can dress up as an avatar that imitates you in the real world by resembling your skin colour and body type, or you can use an avatar that is completely different. Whether close to a real identity or exactly the opposite, it’s a world where you can do that.”‘


Read the full article here: Fashion and games, love to love! | Vogue Japan 


Virtual Reality

Virtual Veronese – National Gallery

Volumetric footage captured by the Fashion Innovation Agency (FIA) and Volograms was used to recreate virtual characters and the original sixteenth-century Italian church setting for a new virtual reality experience produced by Focal Point VR for the National Gallery.  

‘‘Virtual Veronese’ has enabled us to understand how immersive storytelling can add depth of experience, meaning, and emotion to Gallery visitors’ engagement with our paintings.’ 

Read the Financial Times article here.  

Read the National Gallery Press Release here.  

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How to Dress your Avatar for the Metaverse: Digital Fashion 101

FIA’s Technology Development Manager, Moin Roberts-Islam, was featured on The Wardrobe Crisis with Clare Press Podcast discussing digital fashion’s potential impact on sustainability.  

The ability to make and market a digital garment allows us to go virtually into the designer’s mind with nothing to dismantle or throw away at the other end.  

Listen on The Wardrobe Crisis here

Available on Apple Podcasts here

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BBC Click: Motion capture rig removes the need to wear a suit


The Fashion Innovation Agency was featured on BBC Click showcasing the capabilities of Move AI’s markerless motion capture platform, powered by computer vision and machine learning. 


Watch more here: BBC Click – Mechanical Medical Marvels 

Featured on the BBC here: BBC World News – Click, Mechanical Medical Marvels, Motion capture rig removes the need to wear a suit