News and insights

Stay up to date with the latest news, insights and industry commentary from the team at the Fashion Innovation Agency.

02.08.2022
Categories
immersive – Press – Uncategorised – XR

Vogue Business: The Real Metaverse

 

Matthew Drinkwater was interviewed by Vogue Business to discuss FIA’s latest project: Creating a Physical Metaverse, which explores physical spaces hosting metaverse events, such as the Outernet’s new space featuring 60 foot LED screens.  

 

“All of the focus of the metaverse has been on purely virtual experiences, such as gaming and virtual reality,” Drinkwater says. “But this [hybrid experience] is what we were working towards. It’s what the metaverse is going to be about. Digital content all around us all of the time.” 

 

Read the full story here: The Real Metaverse | Vogue Busines

01.08.2022
Categories
Digital Fashion – Fashion Technology – Gaming – Luxury Fashion

Vogue Japan: Fashion and Games, Love to Love!

 

Matthew Drinkwater was featured in the September 2022 issue of Vogue Japan discussing virtual identity and self-expression in digital fashion.  

 

‘Matthew says there are two major directions for fashion in the digital world. “You can dress up as an avatar that imitates you in the real world by resembling your skin colour and body type, or you can use an avatar that is completely different. Whether close to a real identity or exactly the opposite, it’s a world where you can do that.”‘

 

Read the full article here: Fashion and games, love to love! | Vogue Japan 

 

17.03.2022
Categories
Virtual Reality

Virtual Veronese – National Gallery

Volumetric footage captured by the Fashion Innovation Agency (FIA) and Volograms was used to recreate virtual characters and the original sixteenth-century Italian church setting for a new virtual reality experience produced by Focal Point VR for the National Gallery.  

‘‘Virtual Veronese’ has enabled us to understand how immersive storytelling can add depth of experience, meaning, and emotion to Gallery visitors’ engagement with our paintings.’ 

Read the Financial Times article here.  

Read the National Gallery Press Release here.  

16.03.2022
Categories
Digital Fashion – Fashion Technology – Interview – Podcast – Press

How to Dress your Avatar for the Metaverse: Digital Fashion 101

FIA’s Technology Development Manager, Moin Roberts-Islam, was featured on The Wardrobe Crisis with Clare Press Podcast discussing digital fashion’s potential impact on sustainability.  

The ability to make and market a digital garment allows us to go virtually into the designer’s mind with nothing to dismantle or throw away at the other end.  

Listen on The Wardrobe Crisis here

Available on Apple Podcasts here

25.02.2022
Categories
Digital Fashion Show – Fashion Technology – Motion Capture – Press – Start-Ups – Virtual Fashion Show – Virtual Reality

BBC Click: Motion capture rig removes the need to wear a suit

 

The Fashion Innovation Agency was featured on BBC Click showcasing the capabilities of Move AI’s markerless motion capture platform, powered by computer vision and machine learning. 

 

Watch more here: BBC Click – Mechanical Medical Marvels 

Featured on the BBC here: BBC World News – Click, Mechanical Medical Marvels, Motion capture rig removes the need to wear a suit 

02.09.2021
FIA x Digital Domain environment and digital garment
Categories
Conference – Fashion Technology – Interview – Podcast – Press

24th September – Fashion Rewired: A Panel Discussion with the FIA Team

Fashion Innovation Agency (FIA) will host a talk on Friday 24th September moderated by Katie Baron, Journalist / Author / Director of Brand Engagement at Stylus.  Joining the discussion will be FIA team members – Matthew Drinkwater, Head of FIA, Moin Roberts-Islam, Technology Development Manager and Costas Kazantzis, Creative Technologist.

Never has the industry been so willing to adopt technology to create and sell fashion, and connect to their consumers, expanding what is known as ‘The Metaverse’ beyond video games.

Read the full article here

Book your ticket here

13.08.2021
NFT in Vogue Business
Categories
Insights – Interview – Luxury Fashion – NFT

Vogue Business: Why games became luxury fashion’s NFT on-ramp

FIA’s Technology Development Manager, Moin Roberts-Islam, is featured in Vogue Business discussing the environmental and legal impact of NFT’s within luxury fashion.

“Creating a standalone NFT is a real risk for luxury brands at this point in time,” Roberts-Islam says. He believes that, in addition to environmental concerns of Ethereum-based blockchains, the uncertainty, and legal and storage issues of the current iteration of fashion NFTs means they don’t hold long-term value.

Read the full article here

08.07.2021
Categories
Digital Fashion – Show – Student work – Styling – Uncategorised

‘Hybrid Cultures’: UAL Graduate Showcase

The dematerialisation of fashion will dramatically change the way we see ourselves and the world. The Fashion Innovation Agency (FIA) has curated this Collection of work by students from across UAL who have explored new and exciting ways to create, communicate and consume fashion through digital media and emerging technologies.

Check our Hybrid Cultures collection here

Main image by David Oldenburg 

 

16.06.2021
Categories
Conference – Fashion Technology – Start-Ups

GITEX Future Stars 2021 Dubai – CALL OUT TO START-UPS

Are you a start-up ready to introduce your business to a new market?

Have your chance to exhibit at the one of the largest technology conferences in Dubai with a chance to win up $200,000.

The Fashion Innovation Agency are partnering with GITEX Technology Week, hosted at the Dubai World Trade Centre, bringing the best speakers and start-ups within the fashion technology sector.

If you are interested in joining us at GITEX Future Stars 2021 from 17th-20th October, please complete the application form here:

Chosen start-ups will be selected by August 7th 2021. This is a chance for you to introduce your business to a new market with the opportunity to meet potential investors within the creative economy.

If you have any questions, please email Jade at hellofialondon@gmail.com.

For more details and costs, please find further details about the event here:

*Please note, all travel, accommodation and exhibition pods are not included.