The Virtual Immersive E-commerce Experience, in collaboration with PANGAIA, AnamXR and the Fashion Innovation Agency, have received Highly Commended within the ‘Best Use of Technology for Good’ category at Drapers Sustainable Fashion Awards 2021!
Head to our project page for a behind the scenes glimpse into the making of the experience and how this project is paving the way for the future of retail, with sustainability at its core.
Matthew Drinkwater, Head of FIA, is featured offering expert advice within Vogue Businesses 202 fashion-tech predictions.
“Matthew is living five years ahead of us. Without a doubt, he is my go-to crystal ball.” Maghan McDowell, Vogue Business.
READ THE FULL ARTICLE here: https://www.voguebusiness.com/technology/2021-fashion-tech-predictions
The Fashion Innovation Agency are featured in FRAME online magazine alongside PANGAIA and AnamXR discussing our virtual immersive experience for PANGAIA’S new FLWRDWN collection.
‘Experiential e-commerce should really bring back that element of serendipity.” Moin Roberts-Islam, Technology Development Manager, FIA.
Read the full article here: https://www.frameweb.com/article/67721
The Fashion Innovation Agency are featured in Forbes after initiating a collaboration between AnamXR and Pangaia to produce a virtual, immersive experience for Pangaia’s new FLWRDWN collection.
“We’re doing this to create a visual but also metaphorical connection to the products [and their holistic discovery], because people have become extremely disconnected to the source of their garments. As the scientific adage goes, you don’t teach a lesson, you set up the conditions to elicit a meaningful experience. There has to be a degree of self-discovery.” – Dr. Amanda Parkes, an acclaimed bio-media designer, fashion technologist and Pangaia’s chief innovation officer.
Read the full article here: forbes.com/sites/katiebaron/2020/12/07/digital-storytelling-evolves-eco-innovators-pangaia-push-the-envelope-for-online-immersion/?sh=762384da60aa
Matthew Drinkwater, Head of the Fashion Innovation Agency, discusses the potential of 5G on digital fashion experiences with Maghan McDowell of Vogue Business.
“5G increases data transfer speeds, increasing the quality of AR and mixed reality experiences, both of which have played greater roles at fashion week this year, says Matthew Drinkwater, head of the Fashion Innovation Agency, which has worked on multiple AR, virtual reality and mixed reality fashion projects.”
Read the full article here: https://www.voguebusiness.com/technology/how-5g-will-change-ar-and-digital-fashion
Matthew Drinkwater, Head of FIA, joined a panel of experts in his avatar form at the Circular Fashion Summit 2020, hosted by Lablaco.
In a historic first, the iconic Grand Palais entered Virtual Reality for Paris Fashion Week where leaders of change gathered to share knowledge, but most importantly to ignite immediate action on three measurable goals to achieve collectively in 12 months worldwide.
This unprecedented year, the summit focused on sustainability and zero waste practices, taking into consideration the social responsibility matter of bringing communities together in a shared physical space during a global pandemic.
Matthew joined a round table of speakers across Design, Technology and Sustainability who are shaping the evolution of fashion.
FIA featured in Metro.co.uk article exploring fashion and AI
“It throws up questions around what the relationship is between designer and neural software,” – Matthew Drinkwater, Head of FIA
Read the full article here: https://metro.Co.Uk/2020/03/04/will-wearing-clothes-designed-artificial-intelligence-12342122/
The FIA team connected JW Anderson and Holome, a new company experimenting with augmented reality, to digitally showcase their spring 2021 collection. The collaboration was featured in vogue as signaling new potential for fashion’s virtual future.
READ THE FULL ARTICLE here: https://www.Vogue.Com/article/fashion-is-building-a-virtual-future-starting-with-its-showrooms
FIA’s bespoke AI in Fashion course is featured in Forbes.
20 LCF students volunteered to be part of an 8 week AI course that allowed them to learn Python to write code, gather fashion data, and use it to develop creative fashion solutions and experiences. With no prior coding experience, the students recreated an entire fashion catwalk show using artificial intelligence.
“Initial uses of Artificial Intelligence have focused on quantifiable business needs, which has allowed for start-ups to offer a service to brands… Creativity is much more difficult to quantify and therefore more likely to follow behind.” – Matthew Drinkwater, Head of the Fashion Innovation Agency at London College of Fashion.
Read the full article here: https://www.forbes.com/sites/brookerobertsislam/2020/09/21/why-fashion-needs-more-imagination-when-it-comes-to-using-artificial-intelligence/#739a31a83f63
Matthew Drinkwater, Head of FIA, is featured in Grazia UK discussing the potential for digital clothing as a new business opportunity for the fashion.
“Creating digital clothing for games is allowing brands to target a younger consumer that is entirely comfortable spending real money on virtual content. Digital clothing within gaming is creating an entry-level purchase that will build brand loyalty and also offers the tantalising proposition of potential exclusivity, where digital clothing could become as, or more, valuable than physical pieces.” – Matthew Drinkwater, Head of FIA
READ THE FULL ARTICLE here: https://graziadaily.Co.Uk/fashion/news/virtual-fashion-games-apps/
The Fabric of Reality, an immersive virtual fashion show in collaboration with RYOT studios and FIA, is featured in Forbes and quoted a ‘landmark event’ for fashion.
High fashion is rupturing at the seams thanks to the shockwaves of covid-19, the pressures of sustainability and a new era of virtual appetites and innovations are throwing much of the sector’s tired-looking hierarchies and processes into disarray. Just over a month out from the usually sanctified September fashion weeks and mid-way through a mostly scrappy summer of digital substitute events, how to handle the catwalk show (do we still need them? If so, in what formats? And who’s the audience/s now anyway?) Has underscored much of the wrangling. It’s made last week’s immersive ‘fabric of reality’ XR initiative – three interactive ‘rooms’ within an individually navigable virtual museum, experienced simultaneously by 150 people in VR and 100k+ more via live-stream – a potentially landmark event. – Katie Baron, Senior Contributor of Forbes
“What’s often been missing from these types of fashion experiences is that they are largely video-based and still feel very 2d, lacking interaction or presence. Here, you’re totally immersed, it’s a very visceral and powerful method of communicating with an audience.”– Moin Roberts-Islam, Technology Development Manager of FIA
READ THE FULL ARTICLE here: https://www.Forbes.Com/sites/katiebaron/2020/08/04/the-fabric-of-reality-finally-an-immersive-xr-brand-experience-worth-the-hype/#4fa6f81765f9
The Fabric of Reality is featured in Vogue Business as an inspirational fashion show that can extend reality and identity.
“Extended reality fashion experiences don’t replace the ancestral craft,” acknowledges designer Damara Inglês, who created her garment using an HTC Vive Cosmos VR headset and a Google Tiltbrush. “Instead, it opens a whole new dimension of fashion possibilities and future dreaming, allowing us to expand the wearable vocabulary in ways that become inclusive of our digital identities.”
“We wanted to give people a sense that it is incredibly different — it can offer these similar feelings that you would have front row at an amazing show. To show you can experience a sense of adrenaline and excitement.” – Matthew Drinkwater, Head of FIA
READ THE FULL ARTICLE here: https://www.Voguebusiness.Com/technology/heres-what-an-inspiring-digital-fashion-week-looks-like