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12.03.2021
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Fashion RetailimmersivePressSellvirtual ecommerce

Getting lost online: designing for experiential e-commerce

The Fashion Innovation Agency are featured in FRAME online magazine alongside PANGAIA and AnamXR discussing our virtual immersive experience for PANGAIA’S new FLWRDWN collection.

‘Experiential e-commerce should really bring back that element of serendipity.” Moin Roberts-Islam, Technology Development Manager, FIA.

Read the full article here: https://www.frameweb.com/article/67721

01.10.2020
Categories
Artificial IntelligenceDigital Fashion ShowPressShow

Why Fashion Needs More Imagination When It Comes To Using Artificial Intelligence

FIA’s bespoke AI in Fashion course is featured in Forbes.

20 LCF students volunteered to be part of an 8 week AI course that allowed them to learn Python to write code, gather fashion data, and use it to develop creative fashion solutions and experiences. With no prior coding experience, the students recreated an entire fashion catwalk show using artificial intelligence.

“Initial uses of Artificial Intelligence have focused on quantifiable business needs, which has allowed for start-ups to offer a service to brands… Creativity is much more difficult to quantify and therefore more likely to follow behind.” – Matthew Drinkwater, Head of the Fashion Innovation Agency at London College of Fashion.

Read the full article here: https://www.forbes.com/sites/brookerobertsislam/2020/09/21/why-fashion-needs-more-imagination-when-it-comes-to-using-artificial-intelligence/#739a31a83f63