THE INTERLINE SITS DOWN VIRTUALLY WITH MATTHEW DRINKWATER, HEAD OF THE FASHION INNOVATION AGENCY AT LCF, TO TALK 3D, AI, AND FASHION’S TECH-DRIVEN FUTURE.
READ THE FULL ARTICLE HERE: HTTPS://WWW.THEINTERLINE.COM/03/2020/INTERLINE-IDENTITIES-MATTHEW-DRINKWATER-FASHION-INNOVATION-AGENCY/
IN LIGHT OF THE CURRENT PANDEMIC, EVENT AGENCIES ARE LOOKING TO DIGITAL ALTERNATIVES. MATTHEW DRINKWATER EXPLAINS WHY FASHION AND LUXURY WILL NEED TO CREATE VIRTUAL ENVIRONMENTS TO CONTINUE COMMUNICATION WITH THEIR CONSUMERS.
“CURRENTLY, IT’S NOT AS IF BRANDS HAVE ANOTHER CHOICE. EVENTS HAVE TO STOP, SO IF THEY WANT TO CONTINUE COMMUNICATING THEY WILL HAVE TO LOOK AT DIGITAL ALTERNATIVES.” – MATTHEW DRINKWATER, HEAD OF FIA
READ THE FULL ARTICLE HERE: HTTPS://WWD.COM/BUSINESS-NEWS/MARKETING-PROMOTION/EVENT-AGENCIES-TOUT-DIGITAL-ENHANCEMENT-CORONAVIRUS-1203544515/
FIA projects are featured in Vogue Business article as the fashion industry turns to digital platforms and explores cross reality (XR).
“It’s not about using xr to take us away from people; it’s more about how the development of these platforms will connect us in ways we could never have anticipated.”– Matthew Drinkwater, Head of FIA
Read the full article here: https://www-voguebusiness-com.Cdn.Ampproject.Org/c/s/www.Voguebusiness.Com/technology/forced-cancellations-remote-working-jumpstart-virtual-vr-ar-fashion-technology?Amp
Moin Roberts-Islam, Technology Development Manager at Fashion Innovation Agency, is featured in Business of Fashion article considering the impact of the coronavirus pandemic on the use of technology within the fashion industry.
“This is an important enough situation to create a behavioural change in the industry.”– Moin Roberts-Islam, FIA
Read the full article here: https://www.Businessoffashion.Com/articles/professional/fashions-work-from-home-gameplan