News and insights

Stay up to date with the latest news, insights and industry commentary from the team at the Fashion Innovation Agency.

15.04.2020
Categories
Digital Fashion ShowShowVirtual Fashion ShowVirtual Showroom

WWD: Fashion Hurtles, finally, towards digital shows

FIA comments on the fashion industry’s turn toward digital spaces to showcase collections. 

“People are beginning to question the reason for a physical show and the value of a physical show when the technology exists to reach a much bigger audience through a digital space,”– Matthew Drinkwater, Head of FIA 

READ THE FULL ARTICLE here: https://wwd.com/fashion-news/fashion-features/coronavirus-crisis-spurs-digital-fashion-shows-1203550663/ 

14.04.2020
Categories
Digital FashionDigital Fashion ShowSellShowVirtual Fashion ShowVirtual RealityVirtual Showroom

WWD: The view from event agencies

IN LIGHT OF THE CURRENT PANDEMIC, EVENT AGENCIES ARE LOOKING TO DIGITAL ALTERNATIVES. MATTHEW DRINKWATER EXPLAINS WHY FASHION AND LUXURY WILL NEED TO CREATE VIRTUAL ENVIRONMENTS TO CONTINUE COMMUNICATION WITH THEIR CONSUMERS.

“CURRENTLY, IT’S NOT AS IF BRANDS HAVE ANOTHER CHOICE. EVENTS HAVE TO STOP, SO IF THEY WANT TO CONTINUE COMMUNICATING THEY WILL HAVE TO LOOK AT DIGITAL ALTERNATIVES.” – MATTHEW DRINKWATER, HEAD OF FIA

READ THE FULL ARTICLE HERE: HTTPS://WWD.COM/BUSINESS-NEWS/MARKETING-PROMOTION/EVENT-AGENCIES-TOUT-DIGITAL-ENHANCEMENT-CORONAVIRUS-1203544515/

14.04.2020
Categories
Digital Fashion

Vogue Business: Forced cancellations jumpstart virtual fashion technology

FIA projects are featured in Vogue Business article as the fashion industry turns to digital platforms and explores cross reality (XR). 

“It’s not about using xr to take us away from people; it’s more about how the development of these platforms will connect us in ways we could never have anticipated.”– Matthew Drinkwater, Head of FIA 

Read the full article here: https://www-voguebusiness-com.Cdn.Ampproject.Org/c/s/www.Voguebusiness.Com/technology/forced-cancellations-remote-working-jumpstart-virtual-vr-ar-fashion-technology?Amp 

 

 

 

 

 

14.04.2020
Categories
Artificial Intelligence

BOF: Fashion’s work-from-home gameplan

Moin Roberts-Islam, Technology Development Manager at Fashion Innovation Agency, is featured in Business of Fashion article considering the impact of the coronavirus pandemic on the use of technology within the fashion industry.  

 “This is an important enough situation to create a behavioural change in the industry.”– Moin Roberts-Islam, FIA 

Read the full article here: https://www.Businessoffashion.Com/articles/professional/fashions-work-from-home-gameplan