News and insights

Stay up to date with the latest news, insights and industry commentary from the team at the Fashion Innovation Agency.

04.06.2021
Tomorrow Insight
Categories
3D Design – Artificial Intelligence – Augmented Reality – Digital Fashion – Digital Fashion Show – immersive – Insights – Interview

Tomorrow Insight: Fashion & Technology

Watch this insightful short documentary by Tomorrow about Fashion and Technology, including Matthew Drinkwater, Head of FIA, and other leaders within the digital fashion space. 

Created by Georgina Evans and Tom Zambaz, this digital exploration dives into the worlds of augmented reality, cryptocurrency and digital fashion, to provide insight into the ever-evolving challenges, approaches and methodologies within this new digital renaissance.

WATCH THE DOCUMENTARY here: https://tomorrowltd.com/editorial/tomorrow-insight-fashion-and-technology

24.05.2021
Snapchat / Farfetch AR try-on
Categories
Augmented Reality – Digital Fashion – Fashion Retail – Sell – XR

FIA Featured: Snapchat boosts AR try-on tools

Matthew Drinkwater, Head of FIA, is featured in Vogue Business discussing Snapchat’s new virtual try-on.

“A year after it first experimented with augmented reality shoe try-on, Snap Inc. is adding more virtual try-on and AR shopping features as it races to lure fashion and beauty brands selling online away from Instagram and Facebook. Farfetch and Prada are pouncing.” Maghan McDowell, Vogue Business

READ THE FULL ARTICLE here: https://www.voguebusiness.com/technology/snapchat-boosts-ar-try-on-tools-farfetch-prada-dive-in

12.03.2021
Categories
Awards – Fashion Retail – immersive – virtual ecommerce

‘Highly Commended’ Award for Virtual Immersive Experience

The Virtual Immersive E-commerce Experience, in collaboration with PANGAIA, AnamXR and the Fashion Innovation Agency, have received Highly Commended within the ‘Best Use of Technology for Good’ category at Drapers Sustainable Fashion Awards 2021!

Head to our project page for a behind the scenes glimpse into the making of the experience and how this project is paving the way for the future of retail, with sustainability at its core.

Virtual Immersive E-commerce for Sustainability

12.03.2021
Arctic virtual environment e-commerce site
Categories
Fashion Retail – immersive – Press – Sell – virtual ecommerce

Getting lost online: designing for experiential e-commerce

The Fashion Innovation Agency are featured in FRAME online magazine alongside PANGAIA and AnamXR discussing our virtual immersive experience for PANGAIA’S new FLWRDWN collection.

‘Experiential e-commerce should really bring back that element of serendipity.” Moin Roberts-Islam, Technology Development Manager, FIA.

Read the full article here: https://www.frameweb.com/article/67721

08.12.2020
virtual jacket created in unreal engine
Categories
3D Design – Digital Fashion – Fashion Retail – immersive – Sell – Show – virtual ecommerce – Virtual Reality – XR

Forbes Feature: Digital Storytelling Evolves

The Fashion Innovation Agency are featured in Forbes after initiating a collaboration between AnamXR and Pangaia to produce a virtual, immersive experience for Pangaia’s new FLWRDWN collection.

“We’re doing this to create a visual but also metaphorical connection to the products [and their holistic discovery], because people have become extremely disconnected to the source of their garments. As the scientific adage goes, you don’t teach a lesson, you set up the conditions to elicit a meaningful experience. There has to be a degree of self-discovery.” – Dr. Amanda Parkes, an acclaimed bio-media designer, fashion technologist and Pangaia’s chief innovation officer.

Read the full article here: forbes.com/sites/katiebaron/2020/12/07/digital-storytelling-evolves-eco-innovators-pangaia-push-the-envelope-for-online-immersion/?sh=762384da60aa

 

26.10.2020
a girl playing with snapchat filters on her iphone
Categories
5G – Augmented Reality – Digital Fashion – Insights

How 5G will change AR and digital fashion

Matthew Drinkwater, Head of the Fashion Innovation Agency, discusses the potential of 5G on digital fashion experiences with Maghan McDowell of Vogue Business.

“5G increases data transfer speeds, increasing the quality of AR and mixed reality experiences, both of which have played greater roles at fashion week this year, says Matthew Drinkwater, head of the Fashion Innovation Agency, which has worked on multiple AR, virtual reality and mixed reality fashion projects.”

Read the full article here: https://www.voguebusiness.com/technology/how-5g-will-change-ar-and-digital-fashion

 

05.10.2020
attendees attend virtual reality summit as avatars
Categories
Insights – Interview – Virtual Reality

Fashion’s first ever summit in virtual reality

Matthew Drinkwater, Head of FIA, joined a panel of experts in his avatar form at the Circular Fashion Summit 2020, hosted by Lablaco.

In a historic first, the iconic Grand Palais entered Virtual Reality for Paris Fashion Week where leaders of change gathered to share knowledge, but most importantly to ignite immediate action on three measurable goals to achieve collectively in 12 months worldwide.

This unprecedented year, the summit focused on sustainability and zero waste practices, taking into consideration the social responsibility matter of bringing communities together in a shared physical space during a global pandemic.

Matthew joined a round table of speakers across Design, Technology and Sustainability who are shaping the evolution of fashion.

 

 

 

 

25.08.2020
Male model stood infront of a green screen
Categories
Augmented Reality – Sell – Show – Virtual Showroom

Vogue: Fashion is building a virtual future, starting with its showrooms

The FIA team connected JW Anderson and Holome, a new company experimenting with augmented reality, to digitally showcase their spring 2021 collection. The collaboration was featured in vogue as signaling new potential for fashion’s virtual future. 

READ THE FULL ARTICLE here: https://www.Vogue.Com/article/fashion-is-building-a-virtual-future-starting-with-its-showrooms 

 

01.10.2020
catwalk and runway with skeletal tracking on bodies
Categories
Artificial Intelligence – Digital Fashion Show – Press – Show

Why Fashion Needs More Imagination When It Comes To Using Artificial Intelligence

FIA’s bespoke AI in Fashion course is featured in Forbes.

20 LCF students volunteered to be part of an 8 week AI course that allowed them to learn Python to write code, gather fashion data, and use it to develop creative fashion solutions and experiences. With no prior coding experience, the students recreated an entire fashion catwalk show using artificial intelligence.

“Initial uses of Artificial Intelligence have focused on quantifiable business needs, which has allowed for start-ups to offer a service to brands… Creativity is much more difficult to quantify and therefore more likely to follow behind.” – Matthew Drinkwater, Head of the Fashion Innovation Agency at London College of Fashion.

Read the full article here: https://www.forbes.com/sites/brookerobertsislam/2020/09/21/why-fashion-needs-more-imagination-when-it-comes-to-using-artificial-intelligence/#739a31a83f63