Fashion Meets Tech – 2 Day Fashathon

We are bringing together the world of fashion and technology in this 2 day workshop which has been designed to develop innovative ideas

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Decoded Fashion Futures Award Winners!

Left to right: Sabinna Rachimova: Sabinna, Stefan Hauswiesner: Reactive Reality, Matthew Drinkwater: Fashion Innovation Agency, and Marc Worth: Stylus Media Group

Sabinna x Reactive Reality (Pictofit App)   We beat off tough competition from Vogue, Burberry and H&M in the ‘Beyond the

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TWO FIA PROJECTS ARE SHORTLISTED FOR THE DECODED FASHION 2017 FASHION FUTURES AWARDS

The Fashion Futures Awards that are presented by Decoded Fashion, and held in partnership with the British Fashion Council (BFC)

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Matthew Drinkwater at SXSW 2017

Matthew Drinkwater, Head of Fashion Innovation Agency (FIA) at London College of Fashion (LCF) was on the agenda at one of

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Two of our projects shortlisted for Drapers Digital Award 2017

We are delighted to announce that two of our projects have been shortlisted in the Best Use of Innovation category at the

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SABINNA x Pictofit present their Interactive, Augmented Reality Fashion Experience at LFW AW17

Fashion Innovation Agency (FIA) presents an Interactive, Augmented Reality Fashion Experience at LFW AW17. This season we take fashion to

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Fash Meets Tech: Two-day Fashathon with LCF x SETsquared

This fash-meets-tech hackathon – fashathon! – brings together the world of fashion and technology to develop a number of innovative

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Behind the scenes film – FIA’s augmented reality collaboration

FIA brings Emma J Shipley and Meshmerise together to launch new Fashion App ‘Scarfi’. Watch our short film where we

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Behind the scenes film – FIA’s mixed-reality fashion presentation

FIA delivers augmented reality showcase at London Fashion Week with Martine Jarlgaard London and DoubleMe. This short film tells the

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FIA delivers augmented reality showcase at London Fashion Week

Martine Jarlgaard London, DoubleMe

FIA delivers augmented reality showcase at London Fashion Week with Martine Jarlgaard London and DoubleMe. The amazing mixed reality fashion

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The FIA was here

Fifteen Seconds Festival 2016 – Europe’s Festival for Curious Minds 15th – 18th June 2016 Across four stages, the Fifteen

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The FIA Diary

 The Fashion Innovation Agency team are regularly invited to speak at various Fashion and Tech events taking place around the

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The FIA was here

A round-up of events and conferences the Fashion Innovation Agency has presented at recently, spreading our knowledge and inspiring audiences to think

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Week in brand collaborations

http://www.gq.com/story/pharrell-chanel-collaboration-2016

Pharrell’s latest fashion collaboration with Chanel 27th May 2016 The mega-producer already has an extensive resume when it comes to

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Week in wearables and fashion tech

The Soundshirt

Sound Shirt – Wearable tech helps deaf people feel the music 1st June 2016 Cutecircuit, The London-based fashion tech company

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Week in brand collaborations

23 May article from Quartz / www.qz.com

NikeLab’s collaboration with Balmain’s designer Olivier Rousteing; High-tech materials meet “dark glamour” 23rd May 2016 Nike’s innovative and experimental high-end

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Week in wearables and fashion tech

Levi's and Google partner to create smart denim jacket

Levi’s and Google partner to create smart denim jacket capable of giving directions and answering calls 23rd May 2016 This

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Week in wearables and fashion tech

The athletic-tech garment making the virtual real:introducing skinterface 16th May 2016 A students Andre McQueen (Footwear designer and trend forecaster),

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Week in brand collaborations

Timberland’s First Crowdsourced Boot 18th May 2016 Timberland and Betabrand, a crowdfunding company, have teamed up to create three crowdsourced

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Week in Brand collaborations

RIVER ISLAND is raiding the YMC archives 3rd May 2016 The River Island Design Forum has become one of the

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Week in Wearables and Fashion Technology

Karolina Kurkova wears Met Gala dress designed by IBM Watson 2nd May 2016 Model Karolina Kurkova revealed on Twitter that

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Week in Brand Collaborations

From Paul Smith lunch to Tesla tea: China’s hotels join forces with luxury labels 27th April 2016 Now, in China’s

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Week in Wearables and Fashion Technology

Seeking Start-Ups: Topshop Launches Innovation Programme Geared To Wearable Tech 27th March 2016 British retailer Topshop is aiming to bring

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Week in Brand Collaborations

How Beyonce conquered sportswear 15th April 2016 Today, Beyoncé and Philip Green are launching their first partnership brand Ivy Park,

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Week in Wearables and Fashion Technology

Bionic eyes set to switch from fantasy to blinking reality 11th March 2016 A patent application published last week shows

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Week in Brand Collaborations

Kenzo’s Jungle Book collection has landed 7th April 2016 Celebrating the live action re-make of the iconic Disney movie, which

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Week in Wearables and Fashion Technology

Moleskine launches Smart Writing Set to digitise your handwritten notes and drawings 7th April 2016 Classic journal brand Moleskine’s notebooks

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Week in Brand Collaborations

Riccardo Tisci Teamed Up with Nike Again, This Time on an Athleisure Collection 17th March 2016 First there were the

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Week in Wearables and Fashion Technology

Nike’s HyperAdapt 1.0 Is the First Auto-Lacing Sneaker You Can Buy 17th March 2016 It’s not the Nike MAG, but

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Week in Brand Collaborations

Penelope Chilvers & Molly Goddard reveal collaboration 10th March 2016 As two of the British fashion industry’s favourite brands, Penelope

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Week in Wearables and Fashion Technology

‘Butterfly Dress’ by Turkish design duo 10th March 2016 Istanbul-based Turkish design sisters Ezra and Tuba Çetin, who own the

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Week in Brand Collaborations

Get Ready to Shop: Target Just Announced Their Major 2016 Collaboration 2nd March 2016 This just in: Target has announced

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Week in Wearables and Fashion Technology

“Make it new. Make it warm. Make it practical.” 2nd March 2016 “If each day technology gives us miracles in

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Week in Brand Collaborations

Lenor launches limited edition scents with fashion designer Giles Deacon 13th February 2016 Lenor, P&G’s popular fabric conditioner, is expanding

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Week in Wearables and Fashion Technology

How Kate Spade And Everpurse Got Wearable Tech Right 15th February 2016 Everpurse for Kate Spade is a line of

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Week in Brand Collaborations

Jourdan Dunn creates childrenswear collection for Marks & Spencer inspired and modelled by her son Riley 9th February 2016 With

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Week in Wearables and Fashion Technology

Tommy Hilfiger is letting Apple Watch wearers cut in line at Fashion Week 8th February 2016 Tommy Hilfiger is one-upping

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Week in Brand Collaborations

EXCLUSIVE: Alexa for M&S 4th February 2016 Alexa Chung has collaborated with Marks & Spencer to create a special collection

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Week in Wearables and Fashion Technology

Huawei Watch, where fashion and technology embrace 1st February 2016 The Huawei Jewel and Elegant watches follow closely behind the

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Week in Brand Collaborations

FIRST LOOK: Bionda Castana for LK Bennett 26th January 2016 British shoe label Bionda Castana’s first collaboration – with high-street

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Week in Wearables and Fashion Technology

#WWTO Panel predicts widespread wearables adoption in 2016 26th January 2016 The panel discussion featured journalists that covered CES, a

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Week in Brand Collaborations

Collaboration Alert: UGG X Liberty 15th January 2016 GG has something in the pipeline to cheer your January right up.

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Week in Wearables and Fashion Technology

Virtual Reality And Robots Head For Stockholm In Latest Fashion Week Technology Integration 20th January 2016 Swedish designer Ida Klamborn’s

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Week in Brand Collaborations

Christian Louboutin Collaborates With Men’s Brands At London Fashion Week 11th January 2016 Christian Louboutin’s signature red soles made quite

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Week in wearables and Fashion Technology

Is the OKTO smart ring the next big thing in wearable technology? 12th January 2016 OKTO has manufactured the first

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Week in wearables and Fashion Technology

These Customizable Sneakers Are The Light-Up Shoes Of The 21st Century 4th December 2015 Move over, NikeiD: A high-tech customizable

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Week in Brand Collaborations

Fashion Feels the Force of Star Wars 7th December 2015 Fashion brands and retailers are battling for a share of

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Week in wearables and Fashion Technology

Team behind Lady Gaga’s flying dress to bring wearable tech to a store near you 2nd December 2015 The business

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Week in Brand Collaborations

Sibling For River Island 1st December 2015 RIVER ISLAND has tapped London-based knitwear label Sibling to design its next Design

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Week in wearables and Fashion Technology

3D Printing Offers New Balance’s Running Shoes a Level of Performance Once Unattainable 24th November 2015 The shoe brand’s midsole

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Week in Brand Collaborations

Warehouse Enlists British Fashion Names 23rd November 2015 ALASDHAIR WILLIS has joined British high-street brand Warehouse as the company rebrands.

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Week in Brand Collaborations

The Fashion Force is Strong 17th November 2015 The release of Star Wars: The Force Awakens this Christmas has inspired

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Week in Wearables and Fashion Technology

I tried the new fitting room at Ralph Lauren and it blew my mind 20th November 2015 Ralph Lauren launched

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Week in wearables and Fashion Technology

TopShop launches contactless fashion accessories 11th November 2015 The TOPSHOP x bPay collection includes wristbands, smartphone cases, stickers – which

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Week in Brand Collaborations

EasyJet trials wearable technology in crew uniform 11th November 2015 The airline is set to trial the new look at

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Week in wearables and Fashion Technology

Rocket House Uses Intel Edison to Power Wearable Dresses Containing 900 LEDs 3rd November 2015 The Éōs dress contains almost

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Week in Brand Collaborations

Bionda Castana’s new charitable venture 3rd November 2015 Following in the footsteps of Victoria Beckham and Candice Swanepoel, British shoe

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The Week in Wearables and Fashion Technology

The Unseen creates colour-changing responsive accessories for Selfridges 27th October 2015 Department store Selfridges has teamed up with London company

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Week in Brand Collaborations

Orla Kiely and Leith Clark collaborate for 70’s-inspired collection 26th October 2015 Say hello to the quaintly monikered L’Orla –

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The Week in Wearables and Fashion Technology

Google patents holograms for head mounted display 4th October 2015 Imagine a pair of glasses that project a virtual map

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The Week in Brand Collaborations

Hussein Chalayan marks a decade of Swarovski collaborations with ground-breaking innovation 2nd October 2015 Having created everything from an LED

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The Week in Wearables and Fashion Technology

Beyond the runway: The rise of the virtual fashion show 18th September 2015 Now the Bahrain-born and British-raised Nonoo can

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The Week in Brand Collaborations

Apple music welcomes Burberry as first global brand channel 17th September 2015 The Burberry channel will sit in the ‘Curators’

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The Week in Wearables and Fashion Technology

Watch ‘Girls Can Code’ on BBC3 tonight! 14th September 2015 See Head of FIA Matthew Drinkwater participate in this BBC3

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The Week in Wearables and Fashion Technology

Smartly dressed: the future of wearable technology 3rd September 2015 Smart fashion—technology embedded within the clothes we wear—is a growing

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The Week in Brand Collaborations

A First Look At The Thakoon for Kohl’s Collaboration 31st August 2015 When Thakoon Panichgul paired up with Kohl’s to

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Week in wearables and Fashion Technology

At Last, a Wearable You Will Want to Wear 17th August 2015 Although the fashion industry is probably the most

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The Week in Brand Collaborations

Shu Uemura Is Taking Beauty to the Streets 18th August 2015 The iconic Japanese beauty brand (renowned for its cult-favorite

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THE WEEK IN WEARABLES AND FASHION TECHNOLOGY

Skin in the Game for Wearable Tech 11th August 2015 Researchers have developed a wearable sticker that can control mobile

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The Week in Brand Collaborations

Raf Simons X Fred Perry Autumn/Winter 2015 11th August 2015 Marking the 12th capsule collection between the two, Raf Simons

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Week in Wearables and Fashion Technology

Is wearable technology set to take over our wardrobes? 3rd August 2015 From Katy Perry’s LED-lit dress to smart soldier uniforms,

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The Week in Brand Collaborations

Harrods puts its best foot forwards 3rd August 2015 The month of August sees Harrods celebrating men’s shoes under the

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The Week in Wearable and Fashion Technology

Change your mood with Doppel- performance-enhancing wearable technology 12th July 2015 Have no control over your mood swings? Want to

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The Week in Brand Collaborations

JW Anderson Is Diet Coke’s New Designer 15th July 2015 Following in the footsteps of Karl Lagerfeld and Jean Paul

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The Week in Wearable and Fashion Technology

The future of the travel agent: virtual reality, digital screens and ‘smell generators’ 7th July 2015 While lounging on a

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The Week in Brand Collaborations

John Lewis Announces Latest Collaboration 6th July 2015 Following the success of its collaboration with Alice Temperley in 2012, John

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The Week in wearable and Fashion Technology

Barclaycard’s bpay wearable band and contactless devices let you pay with just a swipe of your wrist, key or phone

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The Week in Brand Collaborations

How A Uniqlo Designer Collaboration Gets Made. Uniqlo meets Lemaire 27th June 2015 Another highly anticipated fashion partnership, this time

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The Week in Wearables and Fashion Technology

Nails app

Nail art meets augmented reality in this new app 12th June 2015 A vibrant relationship already exists between nail art,

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The week in Brand Collaborations

First Look! Mary Katrantzou for adidas Originals Season 2 16th June 2015 adidas Originals by Mary Katrantzou will be available

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The Week in Wearables and Fashion Technology

Color-Changing Handbag Goes with any Outfit, Charges any Phone 6th June 2015 There’s a difference between what a smartwatch offers

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The Week in Brand Collaborations

Disney x Reebok

DISNEY’S CINDERELLA X REEBOK INSTAPUMP FURY 8th June 2015 Following Disney’s collaboration with skateboarding giant Vans, Disney has recently decided

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The Week in wearable and Fashion Technology

The Next Wave of Wearable Tech Will Be Your Clothing 30th May 2015 The next time someone tells you your

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The Week in Brand Collaborations

Target Launches Peanuts Line 27th May 2015 Target has launched a line of gear featuring the Peanuts gang as the

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THE WEEK IN WEARABLES AND FASHION TECHNOLOGY

Virtual reality devices at Dior 25th May 2015 Lights, cameras–and, don your 3D printed headsets, please! As many of us

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THE WEEK IN BRAND COLLABORATIONS

Gap’s Art Attack 28th May 2015 Everyone loves a classic Gap T-shirt, and now there are more reasons to covet

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THE WEEK IN WEARABLES AND FASHION TECHNOLOGY

Technology and fashion collide at the unveiling of AnOther’s digital first in Dublin 18th May 2015 The event was the

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THE WEEK IN BRAND COLLABORATIONS

House of Hackney X Puma ‘Midnight Garden & Palm’ 19th May 2015 Once again, PUMA is collaborating with the menswear

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The Week in Wearables and Fashion Technology

China news forbidden wearable tech

China imposes smart-watch and wearable tech army ban. 13th May 2015 China has forbidden its armed forces from wearing internet-connected

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The week in Brand Collaborations

Lulu Kennedy x M&S

Fashion East’s Lulu Kennedy teams up with Marks and Spencer to launch her first capsule collection. 13th May 2015 Beneath a string of

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The week in Brand Collaborations

Aisles become in-flight runways with high-fashion designer collaborations 4th May 2015 New York fashion darling Zac Posen has become the

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The Week in Wearables and Fashion Technology

Bozar explores 3D printing in making a difference 3rd May 2015 The ‘098XYZ shoe’, designed by Earl Stewart, is an

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The week in Brand Collaborations

Converse and Missoni’s new footwear for summer 2015 24th April 2015 A favorite collection for female Chuck Taylor fans each

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The week in Wearables and Fashion Technology

Fashion and technology collide on the runway: Fashion Art Toronto 26th April 2015 Fashion Art Toronto, playfully known as FAT,

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The Week in Brand Collaborations

Marvel is Teaming up With adidas on a Heroic ‘Avengers’ Collaboration 22nd April 2015 Next month, adidas continues their partnership

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The Week in Wearables and Fashion Technology

wearables and fashion technology

Get yourself connected: is the internet of things the future of fashion? 21st April 2015 “Connected clothing will allow us

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The week in designer collaborations

Yellow minions inspire London’s designers 14th April 2015 Illumination Entertainment & Universal Partnerships & Licensing to Launch Designer Capsule Collection

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The week in wearables and fashion technology

“Disruptive innovation is no threat to fashion firms” – Matthew Drinkwater 16th April 2015 Matthew Drinkwater, Head of Fashion Innovation

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Can fashion bridge the technology gap?

This article is written by Head of FIA, Matthew Drinkwater and first appeared online on Hudson Walker International. The March

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Richard Nicoll brings Disney’s Tinkerbell to London Fashion Week

Disney’s collaboration with Richard Nicoll saw his catwalk show totally inspired by Tinkerbell. The collection, presented for the first time

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