V&A – Pose XR
A virtual tool to art direct your own fashion shoot
The explosion of interest in digital fashion and ‘the metaverse’ has largely, to date, focused on commerce. What has yet to be explored in any depth is the huge implications on creativity. PoseXR is a glimpse into the limitless boundaries of creating virtual worlds.
The advent of new and emerging technology offers exciting opportunities to alter the way that the fashion industry is making, showcasing and retailing products. The key to success lies in creating compelling brand differentiation.
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