V&A – Pose XR
A virtual tool to art direct your own fashion shoot
An original concept by Fashion Innovation Agency and dandelion + burdock, Pose XR launches at the V&A during London Design Festival from 24th to 26th September 2021. Featuring a series of volumetric videos, our model was captured in a variety of outfits in 360° and then integrated directly into a VR experience. The real-time environment can be controlled in your web browser via a series of parameters with almost infinite possibilities.
With the evolution of virtual production, we believe that "free-viewpoints" and "reality" will be key elements in helping the virtual medium succeed.
Set the lighting before you capture your shot. Style and adjust the scene parameters. It is the creation of a fashion campaign mixing digital and physical to increase the realism of a unique and entertaining outcome. These trends are part of a greater push towards digital transformation and creating immersive experiences.
The explosion of interest in digital fashion and ‘the metaverse’ has largely, to date, focused on commerce. What has yet to be explored in any depth is the huge implications on creativity. PoseXR is a glimpse into the limitless boundaries of creating virtual worlds.
The advent of new and emerging technology offers exciting opportunities to alter the way that the fashion industry is making, showcasing and retailing products. The key to success lies in creating compelling brand differentiation.
Mixed reality and improvements in real-time content tools allow us to rethink our approach to alternative forms of content production.
These trends are part of a greater push toward digital transformation and creating immersive experiences. With the evolution of virtual production, we believe that "free-viewpoints" and "reality" will be key elements in helping the virtual medium succeed.
Explore Pose XR experiencePose XR website