Smartphone Body-Scanning & Digitising Collections
Body-Scanning From A Mobile Phone To Create Photorealistic Avatars And Digital Garments
Up to now, the promise of augmented reality has been held back by a lack of content. We recognised this early on. Big tech companies are focused on building AR hardware and libraries, but almost no one is addressing the content side. It’s like building a cinema without having any movies to show. Our breakthrough at Reactive Reality was that we built a 3D pipeline that creates photorealistic 3D models of products, users, backgrounds from simple smartphone photos on a large scale. This technology will change how we shop online, see ourselves in new outfits, try different sizes and interact with our favourite brands on our smartphones.
We rely on being able to engage our customer almost exclusively through digital, so finding innovative ways to do that is extremely important. We have long seen AR as a really exciting way to create an immersive experience for our customers, but it has lacked much practicality beyond a fun novelty. This technology from Reactive Reality however is incredibly practical and helps to emulate an important aspect of the physical in-store experience for digital, in a truly immersive and interactive way.
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