Smartphone Body-Scanning & Digitising Collections

Artificial Intelligence 3D Modeling
Case Study

Body-Scanning From A Mobile Phone To Create Photorealistic Avatars And Digital Garments

The Fashion Innovation Agency collaborated with augmented reality engine creators Reactive Reality and fashion designer Charli Cohen to demonstrate how 3D scans from a mobile device can enable users to create photo-realistic avatars of themselves and capture high definition digital scans of garments for virtual try-on. This project aimed to solve one of the biggest hurdles in e-commerce: to create a truly personalised digital shopping experience by interacting with a retailer’s products virtually and immersively.
Virtual avatar trying on clothes, Reactive Reality, Fashion Innovation Agency
A 3D avatar of a lady wearing fashionable clothes.
Click to view 3D object
A 3D avatar of a lady wearing fashionable clothes.
A 3D avatar of a lady wearing fashionable clothes.
Participants were scanned by filming a short video clip (around 40 seconds) using the phone’s camera, to capture full body data.

The AR engine uses the captured video to create a very accurate and realistic digital avatar of the participant. Through image-based modelling and artificial intelligence, Reactive Reality’s Pictofit 3D app enables users to virtually try on fashion products before they buy them online. The accuracy of the measurements ensure that garments fit the avatar as they would in real life.

Up to now, the promise of augmented reality has been held back by a lack of content. We recognised this early on. Big tech companies are focused on building AR hardware and libraries, but almost no one is addressing the content side. It’s like building a cinema without having any movies to show. Our breakthrough at Reactive Reality was that we built a 3D pipeline that creates photorealistic 3D models of products, users, backgrounds from simple smartphone photos on a large scale. This technology will change how we shop online, see ourselves in new outfits, try different sizes and interact with our favourite brands on our smartphones.

Stefan Hauswiesner
CEO of Reactive Realty
Stefan Hauswiesner, CEO at Reactive Reality, Fashion Innovation Agency
Charli Cohen, fashion designer, Fashion Innovation Agency

We rely on being able to engage our customer almost exclusively through digital, so finding innovative ways to do that is extremely important. We have long seen AR as a really exciting way to create an immersive experience for our customers, but it has lacked much practicality beyond a fun novelty. This technology from Reactive Reality however is incredibly practical and helps to emulate an important aspect of the physical in-store experience for digital, in a truly immersive and interactive way.

Charli Cohen
CEO Charli Cohen

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