FIA Autumn/Winter 2025: Backstage

FIA Fall/Winter 2025: Backstage – Revolutionising Fashion with Digital Avatars and Virtual Runways

FIA Autumn/Winter 2025: Backstage by Imogen Fox reimagines the future of fashion by transforming the traditional runway into a virtual, immersive experience. Utilising advanced tools like Unreal Engine's Metahuman Creator and VCam, we created a digital catwalk that transcends time and space, offering a timeless, accessible platform for fashion innovation.

Process Video FIA Autumn/Winter 2025: Backstage

This innovative project challenges the boundaries of fashion, blending cutting-edge technology with creative vision.

Building on the Digital Self project, where we created lifelike digital models using Metahuman. FIA Autumn/Winter 2025: Backstage combines virtual avatars with an immersive environment to offer a unique, timeless experience that redefines how fashion is created, experienced and engaged with.

The project not only showcases technological innovation but also sets a new standard for fashion presentation, making it an exciting glimpse into the future of the industry.
By harnessing Unreal Engine’s Metahuman Creator, VCam, CLO3D LiveSync, and Live Link animation, Imogen crafted a virtual runway that redefines consumer engagement with fashion. Through digital avatars and immersive environments, the project creates a seamless experience that transcends physical limitations, offering a glimpse into how technology can transform fashion presentations and make them more accessible and timeless.

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