News and insights

We are delighted to announce that FIA has been selected for the prestigious NVIDIA Academic Grant Program.

NVIDIA has chosen our project, ALIGN-FASHION: Aligned AI Agent for Circular Decision-Making in Fashion Design, to receive support through their program, which empowers groundbreaking research with access to world-class computing resources.

This recognition reflects FIA’s mission to advance innovation at the intersection of AI and fashion design, creating solutions that not only enhance creativity but also support more sustainable and circular practices within the industry.

We look forward to sharing more updates on this exciting collaboration throughout the year.

FIA is proud to celebrate Costas Kazantzis, Lead Creative Technologist at London College of Fashion, who has been featured in Vogue Business 2025 100 Innovators in the Tech Innovators category. The list highlights entrepreneurs, executives, and visionaries leading the next wave of fashion technology.

Costas’ work pushes the boundaries of digital fashion through volumetric modelling — creating “hyper-real” virtual garments with realistic physics and textures that move naturally with the body. His recent project, Reskinning Reality, integrates volumetric capture with digital fashion design, enabling hundreds of different garments to be virtually ‘reskinned’ onto a single moving model.

Matthew Drinkwater spoke at Something Digital 2025, celebrating the digital innovation ecosystem and the role of human-centred platforms in solving complex problems. Built around three pillars: strengthening organisational capabilities, fostering collaboration, and showcasing local innovation, the festival has become a cornerstone of Australia’s digital community.

“Matthew Drinkwater’s presentation was nothing short of amazing. He completely changed my view of what’s possible in an industry I didn’t think could be reimagined in such immersive, boundary-pushing ways. I left wanting to dive straight into experimentation, explore new tools (some shared over coffee!), and push the limits of creativity and technology.”

“At #S025 in Brisbane today, I had the chance to hear Matt Drinkwater from the London College of Fashion share his perspective on the future of design, fashion and technology. His work sits at the crossroads of creativity and innovation  – showing how digital tools can reshape industries while keeping human imagination at the core.”

Matthew Drinkwater shared his perspective in The Real-Time Roadmap — a new report on real-time 3D created by The Interline in partnership with Epic Games. The publication explores the first wave of fashion’s 3D journey and highlights what comes next as the technology moves from niche application to enterprise-wide adoption.

“I truly believe that the future belongs to those who can blend creative storytelling with technical expertise,” says Matthew Drinkwater, Head of FIA. “The next generation of fashion talent is overwhelmingly optimistic about the role of technology in shaping the industry’s future. Many of our students at London College of Fashion see 3D, AI, and immersive technologies not just as tools but as avenues for greater creative expression, sustainability, and inclusivity. Their ability to envision new possibilities in real-time environments gives me enormous confidence that they will drive transformative change in the years ahead.”

Matthew Drinkwater spoke to Vogue Business to highlight how fashion tech leaders are turning to books that explore AI, innovation, and entrepreneurship, offering insight into how emerging technologies are reshaping creativity, business, and the future of fashion

Matthew Drinkwater, Head of Innovation Agency at London College of Fashion

The Future Is Faster Than You Think, by Peter H Diamandis and Steven Kotler

“Diamandis and Kotler reveal how breakthroughs in AI, robotics, materials science and immersive tech are converging and amplifying each other’s impact. For fashion leaders, that convergence matters because it doesn’t just change what you can create, but how fast you can imagine, produce and deliver it to entirely new markets.”

Read the full article here.

FIA’s Matthew Drinkwater spoke to Retail Week about how AI is set to transform the festive season for retailers — not just operationally, but creatively — as brands prepare for what could be a defining golden quarter.

“Christmas 2025 could mark a real turning point,” says Matthew Drinkwater, head of the London College of Fashion’s Innovation Agency. “AI won’t just improve how retailers operate, but reshape how they express themselves creatively at one of the most emotionally charged times of the year.”

From hyper-personalised gifting experiences to immersive AI-generated campaigns, this year’s innovations may signal the start of a longer-term shift in how technology shapes seasonal retail.

Read the article here.

Matthew Drinkwater spoke to Forbes about the controversy surrounding Vogue’s recent use of AI-generated models in its August issue, which has ignited reader backlash and prompted renewed conversations on digital creativity and authenticity.

Matthew Drinkwater, Head of Innovation at the Fashion Innovation Agency at London College of Fashion, offers a different take on things: “The panic over AI-generated models says more about our fear of change than the technology itself. Fashion has never been about preserving the status quo, it thrives on disruption. To suggest that AI ‘steals jobs’ is as reductive as claiming digital photography killed fashion photography; it didn’t, it redefined it. AI models won’t erase human talent, they’ll challenge us to rethink what creativity, representation, and beauty can look like in the 21st century.”

Read the article here.

Matthew Drinkwater spoke to Vogue Business about Meta’s reported €3 billion investment in EssilorLuxottica — the eyewear powerhouse behind brands like Ray-Ban, Prada and Chanel — and what it signals about the future of wearable tech, as smart glasses move from niche experiment to fashion-forward inevitability.

“Both Google and Meta are making it crystal clear: smart glasses are no longer speculative, they’re inevitable,” says Matthew Drinkwater, head of the London College of Fashion’s Innovation Agency.

Read the article here.

Matthew Drinkwater spoke to Vogue Business about the rise of agentic AI — intelligent systems that can make decisions and complete tasks without human input — and why this new generation of autonomous tools could transform how fashion brands operate, from customer service to supply chain strategy.

“The foundational technologies for truly agentic AI, such as better models, tool use, longer context windows and improved reasoning, are advancing rapidly,” says Matthew Drinkwater, head of the Fashion Innovation Agency at London College of Fashion. “However, the most sophisticated, fully autonomous agents are still some way off from reliable deployment in 2025.”

Read the article here.

Matthew Drinkwater, Head of the Fashion Innovation Agency at London College of Fashion, shares insights into how FIA is reshaping the fashion industry—from classroom to catwalk—through pioneering use of AI, XR, and other advanced digital tools.

For Drinkwater, the mission is clear: to act as a playground for emerging technologies, building real-world prototypes that challenge traditional workflows and push fashion into new creative and commercial territories.

“AI is invisible, but its impact is profound,” he said. “It’s transforming design processes, enabling hyper-personalised experiences, and allowing entire collections to be imagined and iterated virtually.”

FIA was proud to present a curated selection of student work alongside our own pioneering AI projects at the GTC conference, held this year as part of VivaTech Paris 2025.

The AI Art Gallery featured at the event showcased FIA’s work in AI and a curated selection of student work, highlighting innovative uses of generative AI in art, fashion, and immersive design.

For Matthew Drinkwater, head of the Fashion Innovation Agency at the London College of Fashion, exhibiting at GTC Paris is an opportunity to radically rethink how fashion operates from ideation to imagery.

“With AI, concepts can be tested instantly, assets created on demand and aesthetics refined before a single garment is produced,” he said. “It’s a cultural and technological inflection point.”

Find the AI Art Gallery at GTC Paris at the Paris Expo Porte de Versailles, on the lower level of Hall 7.1, between the networking and VIP lounges.

Read the full NVIDIA feature.