Reskinning Reality: Fusing Performance Capture with Digital Couture
Augmenting human performance with hyper-real virtual garments
A new creative service now available to brands, volumetric capture meets high-fidelity digital fashion in a groundbreaking pipeline that’s reshaping how we create and experience fashion content. By capturing moving human performances in full 3D, FIA lays the foundation for digital garments that move, flow, and respond with true-to-life realism.
This process—known as digital reskinning—makes it possible to seamlessly apply virtual clothing onto volumetrically scanned performances.
Just one captured motion, reimagined in endless styles. Digital garments designed with real-world physics and textures allow for content that’s not only scalable and cost-effective, but also sustainable. Designers can now iterate quickly, swap looks effortlessly and generate personalised assets on demand—reducing both production timelines and environmental impact.
“Until now, there has been no clear or consistent pipeline for designers to access this level of digital reskinning. What we’ve built changes that. We have been able to achieve the highest standard of 3D volumetric capture currently available; it’s remarkably lifelike, creatively flexible and ready for real-world use. For the first time, designers and brands can harness this technology in a way that’s intuitive and scalable”
Head of Fashion Innovation Agency
This pipeline is built for the future of fashion—from ideation and immersive storytelling to consumer try-ons and virtual environments.
AI plays a critical role in this pipeline—stabilising the mesh and cleaning captured data to remove glitches and inconsistencies, ensuring a flawless digital performance ready for reskinning. This precision enhances every stage of the digital fashion lifecycle, from ideation and collection development to immersive experiences and marketing content. With one AI-optimised performance, designers can rapidly generate countless looks, enabling scalable, sustainable, and cost-effective content creation at an entirely new level.
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