AI in Bricks and Mortar Retail
![Images of mobile phones hovering over garments and using QR codes to find more information, Fashion Innovation Agency](https://www.fialondon.com/wp-content/uploads/2020/09/website-image-1200x443.jpg)
Omnichannel Retail Experience Using Artificial Intelligence
![computer vision recognises items in store, Fashion Innovation Agency](https://www.fialondon.com/wp-content/uploads/2020/09/Screenshot-2020-09-21-at-15.29.03-1.png)
“More than £1 billion is lost in UK annually due to excessive queuing and 75% of the customers say queuing to the till is the worst part of the shopping experience. Innovation in fashion retail means survival, and the change needs to happen fast – technology is the driver but it needs to be focused and tailored to the customer needs and benefits, not for its own sake.”
![Mobile phone hovering over earnings to find more information](https://www.fialondon.com/wp-content/uploads/2020/09/DSCF2304-scaled.jpg)
![Mobile phone hovering over QR code on a clothing tag](https://www.fialondon.com/wp-content/uploads/2020/09/DSCF2321-scaled.jpg)
“It’s not all doom and gloom for the high street, whilst the big players need to have a long hard think about their businesses it allows opportunity for independents like us to bring personality back to retail, it creates space for rebirth, an opportunity for the independents to rise and reshape the future of consumerism. Experience is key, consumers no longer shop the high street for necessity, it’s all about experience, entertainment and social enjoyment – they are looking to be wowed, create memories and enjoy the purchase process.”
Explore new possibilities
Get in Touch