Live-Streaming an Augmented Reality Catwalk

Green Screen Technology Live Streaming
Person using phone to see augmented reality catwalk show, Fashion Innovation Agency
Case Study

Fashion Catwalk Live-Streamed Around The Globe In Augmented Reality

Traditionally, AR experiences rely on pre-recorded content being superimposed into real world settings, but this project allowed a select number of users around the globe to view an AR catwalk experience live as the show was actually taking place.
Model in from a green screen photo shoot set up, Fashion Innovation Agency
As 10 MA Womenswear graduates presented their final collections to an audience of press and industry professionals, the FIA’s collaboration with HoloMe captured streaming footage of the models against a “green screen” prior to stepping out on the catwalk.

This allowed a small test group of users to view the MA students’ collections from anywhere in the world, in real-time, via HoloMe’s mobile app. This technology enables designers to share their collections with a wider audience beyond the show venue and gives brands the ability to bring catwalk models into your immediate environment as an AR experience.

“Live-streaming Augmented Reality experiences creates so many exciting possibilities for the fashion industry. We are just at the beginning of what will be a transformative process for the way that people consume and experience fashion and we are thrilled that London College of Fashion is at the forefront of this new era.”

Matthew Drinkwater
Head of Fashion Innovation Agency
Image of phones taking pictures and video of a model on a green screen, Fashion Innovation Agency
Person using phone to see augmented reality catwalk show, Fashion Innovation Agency

“We are happy that everybody is beginning to see immersive technology as the powerful communication tool it is. Using consumer devices our live-streamed photorealistic solution can connect story-tellers direct to global audiences in a medium of which has never been possible. We are very excited to see how creatives and content producers will use the tech to drive new and emotive experiences to provoke new conversations.”

Janosch Amstutz
Founder of HoloM

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