Real-Time Computer Graphics Augment London Fashion Week
Case Study
Real-Time Computer Graphics Augment London Fashion Week
Microsoft, Fyodor Golan and FIA collaborated to produce a catwalk show augmented by real-time computer graphics.
Combining images captured live on Lumia 830 smartphones, live footage from the fashion show was spliced with inspirational images from the collection and projected in real time on to a four metre pyramid on the runway.
The project created an immersive experience during fashion week, connecting the audience directly with the collection and was one of the first times that "mixed reality" was used to describe a catwalk show.
“Our S/S15 season collection is an expression of modernity and youthful romance in the digital age. We wanted to translate fast-paced visual language onto ready-to-wear items that translate that vision and showcase vividness and energy. The Lumia 830’s design aesthetic and stunning camera technology was the perfect partner for capturing the collection in a revolutionary way.”
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