Matthew Drinkwater spoke to Vogue Business about how tech giants are racing to develop smart glasses that blend cutting-edge functionality with everyday wearability, and why this moment could mark a cultural tipping point for wearable technology.
“Every major tech player is now chasing the same holy grail: a wearable device so powerful, so stylish and so intuitive that it becomes the one thing you never leave home without,” says Matthew Drinkwater, head of the Fashion Innovation Agency at London College of Fashion. “The real competition is for relevance, for who can create a product that feels inevitable, not optional. The more players that enter the field, the faster we’ll get to that culturally defining moment where smart glasses move from curiosity to necessity.”
Read the article here.