Digital Umbra

A collective spatial experience where shadows become material, transforming movement into evolving digital landscapes.

Developed by Fashion Innovation Agency in collaboration with Jason Bruges Studio for SXSW London 2026, Digital Umbra is an immersive media installation exploring the relationship between physical presence and digital space. Through responsive technologies and interactive media, the project investigates how human activity can shape and influence digital environments.

Digital Umbra SXSW 2026

Digital Umbra reimagines shadow as an active spatial material, transforming transient moments of presence into an evolving landscape shaped through participation, accumulation and interaction.

Created specifically for SXSW London 2026, Digital Umbra invites audiences to inhabit a distorted interpretation of Spitalfields Market, where shadows become active components of the surrounding environment. As visitors move through the installation, their presence is captured and translated into persistent digital imprints that remain beyond the moment of interaction. These accumulated traces form a continually shifting spatial composition, revealing how individual actions contribute to a larger collective experience and blurring the boundaries between memory, place and perception.

Combining depth cameras, shadow mapping and real-time interaction, Digital Umbra transforms physical movement into responsive digital experiences.
Using depth cameras, shadow mapping and real-time interaction, the installation captures bodies, garments and gestures as living streams of spatial data. Movement is translated into shifting point clouds and digital traces visualised in Unreal Engine 5, creating an environment that continuously evolves through participation. By treating shadow not as absence but as material, the project explores how light, motion and human presence can be transformed into immersive architectural experiences that exist between the physical and virtual world.

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