Matthew Drinkwater spoke to Forbes about the controversy surrounding Vogue’s recent use of AI-generated models in its August issue, which has ignited reader backlash and prompted renewed conversations on digital creativity and authenticity.
Matthew Drinkwater, Head of Innovation at the Fashion Innovation Agency at London College of Fashion, offers a different take on things: “The panic over AI-generated models says more about our fear of change than the technology itself. Fashion has never been about preserving the status quo, it thrives on disruption. To suggest that AI ‘steals jobs’ is as reductive as claiming digital photography killed fashion photography; it didn’t, it redefined it. AI models won’t erase human talent, they’ll challenge us to rethink what creativity, representation, and beauty can look like in the 21st century.”
