Matthew Drinkwater spoke to Vogue Business about the growing impact of artificial intelligence across the fashion industry, as brands race to harness new technologies for design, forecasting and customer engagement.
Matthew Drinkwater, head of the Fashion Innovation Agency at London College of Fashion, warns that algorithms can reinforce the status quo and miss real trend shifts unless fed diverse cultural signals. “Culture is messy, fluid and subversive; algorithms can struggle to catch that,” he says. Human gatekeepers will be indispensable to preventing echo chambers and preserving the idiosyncrasies that make one brand distinguishable from the next.”
