Matthew Drinkwater spoke to The Telegraph about the rise of generative AI in the fashion industry, as legendary designer Norma Kamali declared herself “completely smitten” with the technology.
Kamali joins a growing wave of designers using AI tools to enhance the creative process — from visualising ideas with text-to-image generators to building digital samples in 3D.
“Designers are experimenting with AI at every stage of creation,” says Matthew Drinkwater, head of the London College of Fashion’s Innovation Agency. “It’s not about automation, but augmentation.”
