Matthew Drinkwater, Head of the Fashion Innovation Agency at London College of Fashion, shares insights into how FIA is reshaping the fashion industry—from classroom to catwalk—through pioneering use of AI, XR, and other advanced digital tools.
For Drinkwater, the mission is clear: to act as a playground for emerging technologies, building real-world prototypes that challenge traditional workflows and push fashion into new creative and commercial territories.
“AI is invisible, but its impact is profound,” he said. “It’s transforming design processes, enabling hyper-personalised experiences, and allowing entire collections to be imagined and iterated virtually.”
