Matthew Drinkwater is featured in Vogue Business discussing the future of digital clothing and virtual try-on.
Read more here: https://www.voguebusiness.com/technology/why-ar-clothing-try-on-is-nearly-here
06.08.2021
News Category
08.07.2021
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‘Hybrid Cultures’: UAL Graduate Showcase
The dematerialisation of fashion will dramatically change the way we see ourselves and the world. The Fashion Innovation Agency (FIA) has curated this Collection of work by students from across UAL who have explored new and exciting ways to create, communicate and consume fashion through digital media and emerging technologies.
Check our Hybrid Cultures collection here
Main image by David Oldenburg
16.06.2021
Are you a start-up ready to introduce your business to a new market?
Have your chance to exhibit at the one of the largest technology conferences in Dubai with a chance to win up $200,000.
The Fashion Innovation Agency are partnering with GITEX Technology Week, hosted at the Dubai World Trade Centre, bringing the best speakers and start-ups within the fashion technology sector.
If you are interested in joining us at GITEX Future Stars 2021 from 17th-20th October, please complete the application form here:
Chosen start-ups will be selected by August 7th 2021. This is a chance for you to introduce your business to a new market with the opportunity to meet potential investors within the creative economy.
If you have any questions, please email Jade at hellofialondon@gmail.com.
For more details and costs, please find further details about the event here:
*Please note, all travel, accommodation and exhibition pods are not included.
21.06.2021
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Retail: AR Added Value
Moin Roberts-Islam, Technology Development Manager, is featured within Stylus’ report, Retail: AR Added Value.
Read the full report here: https://www.stylus.com/retail-ar-added-value
04.06.2021
Watch this insightful short documentary by Tomorrow about Fashion and Technology, including Matthew Drinkwater, Head of FIA, and other leaders within the digital fashion space.
Created by Georgina Evans and Tom Zambaz, this digital exploration dives into the worlds of augmented reality, cryptocurrency and digital fashion, to provide insight into the ever-evolving challenges, approaches and methodologies within this new digital renaissance.
WATCH THE DOCUMENTARY here: https://tomorrowltd.com/editorial/tomorrow-insight-fashion-and-technology
24.05.2021
Matthew Drinkwater, Head of FIA, is featured in Vogue Business discussing Snapchat’s new virtual try-on.
“A year after it first experimented with augmented reality shoe try-on, Snap Inc. is adding more virtual try-on and AR shopping features as it races to lure fashion and beauty brands selling online away from Instagram and Facebook. Farfetch and Prada are pouncing.” Maghan McDowell, Vogue Business
READ THE FULL ARTICLE here: https://www.voguebusiness.com/technology/snapchat-boosts-ar-try-on-tools-farfetch-prada-dive-in
24.05.2021
Matthew Drinkwater, Head of FIA, is featured in Wired’s article discussing luxury fashion and gaming.
“We are undoubtedly entering into an entirely new era of experiential retail,” Matthew Drinkwater
READ THE FULL ARTICLE here: https://www.wired.com/story/luxury-fashion-brands-video-games-shopping/
12.03.2021
The Virtual Immersive E-commerce Experience, in collaboration with PANGAIA, AnamXR and the Fashion Innovation Agency, have received Highly Commended within the ‘Best Use of Technology for Good’ category at Drapers Sustainable Fashion Awards 2021!
Head to our project page for a behind the scenes glimpse into the making of the experience and how this project is paving the way for the future of retail, with sustainability at its core.
12.03.2021
Matthew Drinkwater, Head of FIA, is featured offering expert advice within Vogue Businesses 202 fashion-tech predictions.
“Matthew is living five years ahead of us. Without a doubt, he is my go-to crystal ball.” Maghan McDowell, Vogue Business.
READ THE FULL ARTICLE here: https://www.voguebusiness.com/technology/2021-fashion-tech-predictions
12.03.2021
The Fashion Innovation Agency are featured in FRAME online magazine alongside PANGAIA and AnamXR discussing our virtual immersive experience for PANGAIA’S new FLWRDWN collection.
‘Experiential e-commerce should really bring back that element of serendipity.” Moin Roberts-Islam, Technology Development Manager, FIA.
Read the full article here: https://www.frameweb.com/article/67721
08.12.2020
Categories
3D Design – Digital Fashion – Fashion Retail – immersive – Sell – Show – virtual ecommerce – Virtual Reality – XR
Forbes Feature: Digital Storytelling Evolves
The Fashion Innovation Agency are featured in Forbes after initiating a collaboration between AnamXR and Pangaia to produce a virtual, immersive experience for Pangaia’s new FLWRDWN collection.
“We’re doing this to create a visual but also metaphorical connection to the products [and their holistic discovery], because people have become extremely disconnected to the source of their garments. As the scientific adage goes, you don’t teach a lesson, you set up the conditions to elicit a meaningful experience. There has to be a degree of self-discovery.” – Dr. Amanda Parkes, an acclaimed bio-media designer, fashion technologist and Pangaia’s chief innovation officer.
Read the full article here: forbes.com/sites/katiebaron/2020/12/07/digital-storytelling-evolves-eco-innovators-pangaia-push-the-envelope-for-online-immersion/?sh=762384da60aa
26.10.2020
Categories
How 5G will change AR and digital fashion
Matthew Drinkwater, Head of the Fashion Innovation Agency, discusses the potential of 5G on digital fashion experiences with Maghan McDowell of Vogue Business.
“5G increases data transfer speeds, increasing the quality of AR and mixed reality experiences, both of which have played greater roles at fashion week this year, says Matthew Drinkwater, head of the Fashion Innovation Agency, which has worked on multiple AR, virtual reality and mixed reality fashion projects.”
Read the full article here: https://www.voguebusiness.com/technology/how-5g-will-change-ar-and-digital-fashion