Matthew Drinkwater spoke to Vogue Business about growing concerns that the fashion industry’s rapid adoption of artificial intelligence may be outpacing its proven value. As brands pour resources into AI tools for design, marketing and operations, questions are emerging over whether the technology can deliver sustainable returns
“Calling this a bubble assumes the peak has already been reached, but in fashion, we haven’t even begun.” Matthew Drinkwater, Head of the Fashion Innovation Agency at London College of Fashion.
