Matthew Drinkwater spoke to Vogue Business about the rise of agentic AI — intelligent systems that can make decisions and complete tasks without human input — and why this new generation of autonomous tools could transform how fashion brands operate, from customer service to supply chain strategy.
“The foundational technologies for truly agentic AI, such as better models, tool use, longer context windows and improved reasoning, are advancing rapidly,” says Matthew Drinkwater, head of the Fashion Innovation Agency at London College of Fashion. “However, the most sophisticated, fully autonomous agents are still some way off from reliable deployment in 2025.”
