WWD: THE VIEW FROM EVENT AGENCIES
IN LIGHT OF THE CURRENT PANDEMIC, EVENT AGENCIES ARE LOOKING TO DIGITAL ALTERNATIVES. MATTHEW DRINKWATER EXPLAINS WHY FASHION AND LUXURY WILL NEED TO CREATE VIRTUAL ENVIRONMENTS TO CONTINUE COMMUNICATION WITH THEIR CONSUMERS.
“Currently, it’s not as if brands have another choice. Events have to stop, so if they want to continue communicating they will have to look at digital alternatives.” – Matthew Drinkwater, Head of FIA