Vogue: Designers explore the future of digital clothing – maGhan McDowell, 4th April 2019.
Head of FIA, Matthew Drinkwater featured as part of the Vogue business article talking on the new era of digital fashion.
“People think that this is not a real thing, but the numbers are off the charts,” says Matthew Drinkwater, head of the Fashion Innovation Agency at London College of Fashion. “Fashion hasn’t begun to tap into that. What might a Louis Vuitton or Off-White digital piece of clothing be like?”