SABINNA x Reactive Reality present their Interactive, Augmented Reality Fashion Experience at LFW AW17

Fashion Innovation Agency (FIA) presents an Interactive, Augmented Reality Fashion Experience at LFW AW17.
This season we take fashion to the next virtual level with an interactive augmented reality fashion experience with SABINNA in collaboration with Reactive Reality’s application Pictofit.  SABINNA’s buyers were invited to experience her collection using Pictofit Augmented Reality technology through the Microsoft HoloLens at an exclusive event hosted by Fashion Scout on the 18th Feb 2017 at the Freemason’s Hall, London.

Watch our behind the scenes short film here:

Titled, I still love you, the collection explores first love and the romantic experience you feel as a teenager. Each piece was captured by a rig of 64 high resolution DSLR cameras and calibrated light sources. Using cutting edge machine learning and mesh fitting methods, the garments have been prepared for Augmented Reality try-on. The Pictofit HoloLens application allows shoppers to switch garments with simple hand movements to style outfit combinations.

Read full article here