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Press

02.03.2023
Categories
Digital FashionFashion TechnologyGamingPress

The Guardian: ‘Hot Buttons: why fashion houses are getting into video games’

Matthew Drinkwater was interviewed by The Guardian to discuss why fashion brands are branching into digital hangout spaces provided by video games and how they are opening up exciting worlds of rule-breaking design.

 

“There is something visceral and emotive about the way you shop for fashion; no one buys anything simply for functional reasons at that end of the market. You buy it because you fall in love with it and because it says something about you. And those same emotional reactions are replicated within virtual spaces.”

 

Read the article here.

07.09.2022
Categories
Artificial IntelligencePress

AI & Us: Dressed by Machines

 

FIA’s Creative Technologist Costas Kazantzis was interviewed as part of Episode 1 of AI & Us: A Dataiku Web SeriesDressed by Machines.’  

 

“In this episode, we learn how AI and digital transformation may be able to better influence fashion choices, showing how AI can shape a more sustainable, inclusive industry, with less waste.”  

 

Watch the full episode here

02.08.2022
Categories
immersivePressUncategorisedXR

Vogue Business: The Real Metaverse

 

Matthew Drinkwater was interviewed by Vogue Business to discuss FIA’s latest project: Creating a Physical Metaverse, which explores physical spaces hosting metaverse events, such as the Outernet’s new space featuring 60 foot LED screens.  

 

“All of the focus of the metaverse has been on purely virtual experiences, such as gaming and virtual reality,” Drinkwater says. “But this [hybrid experience] is what we were working towards. It’s what the metaverse is going to be about. Digital content all around us all of the time.” 

 

Read the full story here: The Real Metaverse | Vogue Busines

16.03.2022
Categories
Digital FashionFashion TechnologyInterviewPodcastPress

How to Dress your Avatar for the Metaverse: Digital Fashion 101

FIA’s Technology Development Manager, Moin Roberts-Islam, was featured on The Wardrobe Crisis with Clare Press Podcast discussing digital fashion’s potential impact on sustainability.  

The ability to make and market a digital garment allows us to go virtually into the designer’s mind with nothing to dismantle or throw away at the other end.  

Listen on The Wardrobe Crisis here

Available on Apple Podcasts here

25.02.2022
Categories
Digital Fashion ShowFashion TechnologyMotion CapturePressStart-UpsVirtual Fashion ShowVirtual Reality

BBC Click: Motion capture rig removes the need to wear a suit

 

The Fashion Innovation Agency was featured on BBC Click showcasing the capabilities of Move AI’s markerless motion capture platform, powered by computer vision and machine learning. 

 

Watch more here: BBC Click – Mechanical Medical Marvels 

Featured on the BBC here: BBC World News – Click, Mechanical Medical Marvels, Motion capture rig removes the need to wear a suit 

02.09.2021
Categories
ConferenceFashion TechnologyInterviewPodcastPress

24th September – Fashion Rewired: A Panel Discussion with the FIA Team

Fashion Innovation Agency (FIA) will host a talk on Friday 24th September moderated by Katie Baron, Journalist / Author / Director of Brand Engagement at Stylus.  Joining the discussion will be FIA team members – Matthew Drinkwater, Head of FIA, Moin Roberts-Islam, Technology Development Manager and Costas Kazantzis, Creative Technologist.

Never has the industry been so willing to adopt technology to create and sell fashion, and connect to their consumers, expanding what is known as ‘The Metaverse’ beyond video games.

Read the full article here

Book your ticket here

12.03.2021
Categories
Fashion RetailimmersivePressSellvirtual ecommerce

Getting lost online: designing for experiential e-commerce

The Fashion Innovation Agency are featured in FRAME online magazine alongside PANGAIA and AnamXR discussing our virtual immersive experience for PANGAIA’S new FLWRDWN collection.

‘Experiential e-commerce should really bring back that element of serendipity.” Moin Roberts-Islam, Technology Development Manager, FIA.

Read the full article here: https://www.frameweb.com/article/67721

01.10.2020
Categories
Artificial IntelligenceDigital Fashion ShowPressShow

Why Fashion Needs More Imagination When It Comes To Using Artificial Intelligence

FIA’s bespoke AI in Fashion course is featured in Forbes.

20 LCF students volunteered to be part of an 8 week AI course that allowed them to learn Python to write code, gather fashion data, and use it to develop creative fashion solutions and experiences. With no prior coding experience, the students recreated an entire fashion catwalk show using artificial intelligence.

“Initial uses of Artificial Intelligence have focused on quantifiable business needs, which has allowed for start-ups to offer a service to brands… Creativity is much more difficult to quantify and therefore more likely to follow behind.” – Matthew Drinkwater, Head of the Fashion Innovation Agency at London College of Fashion.

Read the full article here: https://www.forbes.com/sites/brookerobertsislam/2020/09/21/why-fashion-needs-more-imagination-when-it-comes-to-using-artificial-intelligence/#739a31a83f63