News Category
The Fashion Innovation Agency is happy to share Kalypso’s 2023 research, bringing the current landscape of Digital Product Creation initiatives to light.
The goal is to help retailers understand how established and emerging digital solutions are being scaled, driving growth and shaping the industry.
Read the report here: https://bit.ly/3YBqydR
FIA’s Technology Development Manager, Moin Roberts-Islam, is featured in Vogue Business discussing the environmental and legal impact of NFT’s within luxury fashion.
“Creating a standalone NFT is a real risk for luxury brands at this point in time,” Roberts-Islam says. He believes that, in addition to environmental concerns of Ethereum-based blockchains, the uncertainty, and legal and storage issues of the current iteration of fashion NFTs means they don’t hold long-term value.
Read the full article here
Matthew Drinkwater is featured in Vogue Business discussing the future of digital clothing and virtual try-on.
Read more here: https://www.voguebusiness.com/technology/why-ar-clothing-try-on-is-nearly-here
Moin Roberts-Islam, Technology Development Manager, is featured within Stylus’ report, Retail: AR Added Value.
Read the full report here: https://www.stylus.com/retail-ar-added-value
Watch this insightful short documentary by Tomorrow about Fashion and Technology, including Matthew Drinkwater, Head of FIA, and other leaders within the digital fashion space.
Created by Georgina Evans and Tom Zambaz, this digital exploration dives into the worlds of augmented reality, cryptocurrency and digital fashion, to provide insight into the ever-evolving challenges, approaches and methodologies within this new digital renaissance.
WATCH THE DOCUMENTARY here: https://tomorrowltd.com/editorial/tomorrow-insight-fashion-and-technology
Matthew Drinkwater, Head of FIA, is featured offering expert advice within Vogue Businesses 202 fashion-tech predictions.
“Matthew is living five years ahead of us. Without a doubt, he is my go-to crystal ball.” Maghan McDowell, Vogue Business.
READ THE FULL ARTICLE here: https://www.voguebusiness.com/technology/2021-fashion-tech-predictions
Matthew Drinkwater, Head of the Fashion Innovation Agency, discusses the potential of 5G on digital fashion experiences with Maghan McDowell of Vogue Business.
“5G increases data transfer speeds, increasing the quality of AR and mixed reality experiences, both of which have played greater roles at fashion week this year, says Matthew Drinkwater, head of the Fashion Innovation Agency, which has worked on multiple AR, virtual reality and mixed reality fashion projects.”
Read the full article here: https://www.voguebusiness.com/technology/how-5g-will-change-ar-and-digital-fashion
Matthew Drinkwater, Head of FIA, joined a panel of experts in his avatar form at the Circular Fashion Summit 2020, hosted by Lablaco.
In a historic first, the iconic Grand Palais entered Virtual Reality for Paris Fashion Week where leaders of change gathered to share knowledge, but most importantly to ignite immediate action on three measurable goals to achieve collectively in 12 months worldwide.
This unprecedented year, the summit focused on sustainability and zero waste practices, taking into consideration the social responsibility matter of bringing communities together in a shared physical space during a global pandemic.
Matthew joined a round table of speakers across Design, Technology and Sustainability who are shaping the evolution of fashion.
Matthew Drinkwater, Head of FIA, is featured in Grazia UK discussing the potential for digital clothing as a new business opportunity for the fashion.
“Creating digital clothing for games is allowing brands to target a younger consumer that is entirely comfortable spending real money on virtual content. Digital clothing within gaming is creating an entry-level purchase that will build brand loyalty and also offers the tantalising proposition of potential exclusivity, where digital clothing could become as, or more, valuable than physical pieces.” – Matthew Drinkwater, Head of FIA
READ THE FULL ARTICLE here: https://graziadaily.Co.Uk/fashion/news/virtual-fashion-games-apps/
Listen to Matthew Drinkwater chat to Sabinna for ‘Connecting People’ podcast. They discuss using emerging technology to alter the way that the fashion industry is making, showcasing, and retailing, and how Matthew and his team are building a pathway for truly digital designer businesses.
Listen to the podcast here: https://podcasts.Apple.Com/gb/podcast/e022-matthew-drinkwater-exploring-future-retail-customer/id1475936405?I=1000474130197
THE INTERLINE SITS DOWN VIRTUALLY WITH MATTHEW DRINKWATER, HEAD OF THE FASHION INNOVATION AGENCY AT LCF, TO TALK 3D, AI, AND FASHION’S TECH-DRIVEN FUTURE.
READ THE FULL ARTICLE HERE: HTTPS://WWW.THEINTERLINE.COM/03/2020/INTERLINE-IDENTITIES-MATTHEW-DRINKWATER-FASHION-INNOVATION-AGENCY/