Moin Roberts-Islam, Technology Development Manager, is featured within Stylus’ report, Retail: AR Added Value.
Read the full report here: https://www.stylus.com/retail-ar-added-value
21.06.2021
Categories
News Category
Fashion Retail
24.05.2021
Matthew Drinkwater, Head of FIA, is featured in Vogue Business discussing Snapchat’s new virtual try-on.
“A year after it first experimented with augmented reality shoe try-on, Snap Inc. is adding more virtual try-on and AR shopping features as it races to lure fashion and beauty brands selling online away from Instagram and Facebook. Farfetch and Prada are pouncing.” Maghan McDowell, Vogue Business
READ THE FULL ARTICLE here: https://www.voguebusiness.com/technology/snapchat-boosts-ar-try-on-tools-farfetch-prada-dive-in
24.05.2021
Matthew Drinkwater, Head of FIA, is featured in Wired’s article discussing luxury fashion and gaming.
“We are undoubtedly entering into an entirely new era of experiential retail,” Matthew Drinkwater
READ THE FULL ARTICLE here: https://www.wired.com/story/luxury-fashion-brands-video-games-shopping/
12.03.2021
The Virtual Immersive E-commerce Experience, in collaboration with PANGAIA, AnamXR and the Fashion Innovation Agency, have received Highly Commended within the ‘Best Use of Technology for Good’ category at Drapers Sustainable Fashion Awards 2021!
Head to our project page for a behind the scenes glimpse into the making of the experience and how this project is paving the way for the future of retail, with sustainability at its core.
12.03.2021
The Fashion Innovation Agency are featured in FRAME online magazine alongside PANGAIA and AnamXR discussing our virtual immersive experience for PANGAIA’S new FLWRDWN collection.
‘Experiential e-commerce should really bring back that element of serendipity.” Moin Roberts-Islam, Technology Development Manager, FIA.
Read the full article here: https://www.frameweb.com/article/67721
08.12.2020
Categories
3D Design – Digital Fashion – Fashion Retail – immersive – Sell – Show – virtual ecommerce – Virtual Reality – XR
Forbes Feature: Digital Storytelling Evolves
The Fashion Innovation Agency are featured in Forbes after initiating a collaboration between AnamXR and Pangaia to produce a virtual, immersive experience for Pangaia’s new FLWRDWN collection.
“We’re doing this to create a visual but also metaphorical connection to the products [and their holistic discovery], because people have become extremely disconnected to the source of their garments. As the scientific adage goes, you don’t teach a lesson, you set up the conditions to elicit a meaningful experience. There has to be a degree of self-discovery.” – Dr. Amanda Parkes, an acclaimed bio-media designer, fashion technologist and Pangaia’s chief innovation officer.
Read the full article here: forbes.com/sites/katiebaron/2020/12/07/digital-storytelling-evolves-eco-innovators-pangaia-push-the-envelope-for-online-immersion/?sh=762384da60aa
09.04.2020
FIA featured in Metro.co.uk article exploring fashion and AI
“It throws up questions around what the relationship is between designer and neural software,” – Matthew Drinkwater, Head of FIA
Read the full article here: https://metro.Co.Uk/2020/03/04/will-wearing-clothes-designed-artificial-intelligence-12342122/
25.08.2020
Matthew Drinkwater, Head of FIA, is featured in Grazia UK discussing the potential for digital clothing as a new business opportunity for the fashion.
“Creating digital clothing for games is allowing brands to target a younger consumer that is entirely comfortable spending real money on virtual content. Digital clothing within gaming is creating an entry-level purchase that will build brand loyalty and also offers the tantalising proposition of potential exclusivity, where digital clothing could become as, or more, valuable than physical pieces.” – Matthew Drinkwater, Head of FIA
READ THE FULL ARTICLE here: https://graziadaily.Co.Uk/fashion/news/virtual-fashion-games-apps/
14.05.2020
Categories
Sabinna Podcast: Connecting People
Listen to Matthew Drinkwater chat to Sabinna for ‘Connecting People’ podcast. They discuss using emerging technology to alter the way that the fashion industry is making, showcasing, and retailing, and how Matthew and his team are building a pathway for truly digital designer businesses.
Listen to the podcast here: https://podcasts.Apple.Com/gb/podcast/e022-matthew-drinkwater-exploring-future-retail-customer/id1475936405?I=1000474130197