News Category

Digital Fashion

02.03.2023
Categories
Digital Fashion – Fashion Technology – Gaming – Press

The Guardian: ‘Hot Buttons: why fashion houses are getting into video games’

Matthew Drinkwater was interviewed by The Guardian to discuss why fashion brands are branching into digital hangout spaces provided by video games and how they are opening up exciting worlds of rule-breaking design.

 

“There is something visceral and emotive about the way you shop for fashion; no one buys anything simply for functional reasons at that end of the market. You buy it because you fall in love with it and because it says something about you. And those same emotional reactions are replicated within virtual spaces.”

 

Read the article here.

01.08.2022
Categories
Digital Fashion – Fashion Technology – Gaming – Luxury Fashion

Vogue Japan: Fashion and Games, Love to Love!

 

Matthew Drinkwater was featured in the September 2022 issue of Vogue Japan discussing virtual identity and self-expression in digital fashion.  

 

‘Matthew says there are two major directions for fashion in the digital world. “You can dress up as an avatar that imitates you in the real world by resembling your skin colour and body type, or you can use an avatar that is completely different. Whether close to a real identity or exactly the opposite, it’s a world where you can do that.”‘

 

Read the full article here: Fashion and games, love to love! | Vogue Japan 

 

16.03.2022
Categories
Digital Fashion – Fashion Technology – Interview – Podcast – Press

How to Dress your Avatar for the Metaverse: Digital Fashion 101

FIA’s Technology Development Manager, Moin Roberts-Islam, was featured on The Wardrobe Crisis with Clare Press Podcast discussing digital fashion’s potential impact on sustainability.  

The ability to make and market a digital garment allows us to go virtually into the designer’s mind with nothing to dismantle or throw away at the other end.  

Listen on The Wardrobe Crisis here

Available on Apple Podcasts here

08.07.2021
Categories
Digital Fashion – Show – Student work – Styling – Uncategorised

‘Hybrid Cultures’: UAL Graduate Showcase

The dematerialisation of fashion will dramatically change the way we see ourselves and the world. The Fashion Innovation Agency (FIA) has curated this Collection of work by students from across UAL who have explored new and exciting ways to create, communicate and consume fashion through digital media and emerging technologies.

Check our Hybrid Cultures collection here

Main image by David Oldenburg 

 

04.06.2021
Tomorrow Insight
Categories
3D Design – Artificial Intelligence – Augmented Reality – Digital Fashion – Digital Fashion Show – immersive – Insights – Interview

Tomorrow Insight: Fashion & Technology

Watch this insightful short documentary by Tomorrow about Fashion and Technology, including Matthew Drinkwater, Head of FIA, and other leaders within the digital fashion space. 

Created by Georgina Evans and Tom Zambaz, this digital exploration dives into the worlds of augmented reality, cryptocurrency and digital fashion, to provide insight into the ever-evolving challenges, approaches and methodologies within this new digital renaissance.

WATCH THE DOCUMENTARY here: https://tomorrowltd.com/editorial/tomorrow-insight-fashion-and-technology

24.05.2021
Snapchat / Farfetch AR try-on
Categories
Augmented Reality – Digital Fashion – Fashion Retail – Sell – XR

FIA Featured: Snapchat boosts AR try-on tools

Matthew Drinkwater, Head of FIA, is featured in Vogue Business discussing Snapchat’s new virtual try-on.

“A year after it first experimented with augmented reality shoe try-on, Snap Inc. is adding more virtual try-on and AR shopping features as it races to lure fashion and beauty brands selling online away from Instagram and Facebook. Farfetch and Prada are pouncing.” Maghan McDowell, Vogue Business

READ THE FULL ARTICLE here: https://www.voguebusiness.com/technology/snapchat-boosts-ar-try-on-tools-farfetch-prada-dive-in

08.12.2020
virtual jacket created in unreal engine
Categories
3D Design – Digital Fashion – Fashion Retail – immersive – Sell – Show – virtual ecommerce – Virtual Reality – XR

Forbes Feature: Digital Storytelling Evolves

The Fashion Innovation Agency are featured in Forbes after initiating a collaboration between AnamXR and Pangaia to produce a virtual, immersive experience for Pangaia’s new FLWRDWN collection.

“We’re doing this to create a visual but also metaphorical connection to the products [and their holistic discovery], because people have become extremely disconnected to the source of their garments. As the scientific adage goes, you don’t teach a lesson, you set up the conditions to elicit a meaningful experience. There has to be a degree of self-discovery.” – Dr. Amanda Parkes, an acclaimed bio-media designer, fashion technologist and Pangaia’s chief innovation officer.

Read the full article here: forbes.com/sites/katiebaron/2020/12/07/digital-storytelling-evolves-eco-innovators-pangaia-push-the-envelope-for-online-immersion/?sh=762384da60aa

 

26.10.2020
a girl playing with snapchat filters on her iphone
Categories
5G – Augmented Reality – Digital Fashion – Insights

How 5G will change AR and digital fashion

Matthew Drinkwater, Head of the Fashion Innovation Agency, discusses the potential of 5G on digital fashion experiences with Maghan McDowell of Vogue Business.

“5G increases data transfer speeds, increasing the quality of AR and mixed reality experiences, both of which have played greater roles at fashion week this year, says Matthew Drinkwater, head of the Fashion Innovation Agency, which has worked on multiple AR, virtual reality and mixed reality fashion projects.”

Read the full article here: https://www.voguebusiness.com/technology/how-5g-will-change-ar-and-digital-fashion