News Category

Augmented Reality

14.02.2023
Categories
3D Design – Artificial Intelligence – Augmented Reality – Fashion Technology – immersive – Luxury Fashion – Virtual Reality – XR

Vogue x Snapchat: Redefining the Body

Where Design Meets Technology With Matthew Drinkwater

An evening with world renowned expert in emerging technologies, Matthew Drinkwater, as he takes us on a journey into the innovations that will lead the fashion industry into a new era.

From immersive technologies to digital humans, generative AI and beyond, experience an understanding of the myriad of opportunities ahead.

Where Design Meets Technology (voguexsnapchat.com)

 

MASTERCLASS 

Experiencing Fashion in a 3D World: From Physical to Virtual With The Fashion Innovation Agency

FIA’s Costas Kazantzis and Moin Roberts-Islam host this practical workshop demonstrating how to turn physical fashion garments into digital assets.

Experiencing Fashion in a 3D World: From Physical to Virtual (voguexsnapchat.com)

04.06.2021
Tomorrow Insight
Categories
3D Design – Artificial Intelligence – Augmented Reality – Digital Fashion – Digital Fashion Show – immersive – Insights – Interview

Tomorrow Insight: Fashion & Technology

Watch this insightful short documentary by Tomorrow about Fashion and Technology, including Matthew Drinkwater, Head of FIA, and other leaders within the digital fashion space. 

Created by Georgina Evans and Tom Zambaz, this digital exploration dives into the worlds of augmented reality, cryptocurrency and digital fashion, to provide insight into the ever-evolving challenges, approaches and methodologies within this new digital renaissance.

WATCH THE DOCUMENTARY here: https://tomorrowltd.com/editorial/tomorrow-insight-fashion-and-technology

24.05.2021
Snapchat / Farfetch AR try-on
Categories
Augmented Reality – Digital Fashion – Fashion Retail – Sell – XR

FIA Featured: Snapchat boosts AR try-on tools

Matthew Drinkwater, Head of FIA, is featured in Vogue Business discussing Snapchat’s new virtual try-on.

“A year after it first experimented with augmented reality shoe try-on, Snap Inc. is adding more virtual try-on and AR shopping features as it races to lure fashion and beauty brands selling online away from Instagram and Facebook. Farfetch and Prada are pouncing.” Maghan McDowell, Vogue Business

READ THE FULL ARTICLE here: https://www.voguebusiness.com/technology/snapchat-boosts-ar-try-on-tools-farfetch-prada-dive-in

26.10.2020
a girl playing with snapchat filters on her iphone
Categories
5G – Augmented Reality – Digital Fashion – Insights

How 5G will change AR and digital fashion

Matthew Drinkwater, Head of the Fashion Innovation Agency, discusses the potential of 5G on digital fashion experiences with Maghan McDowell of Vogue Business.

“5G increases data transfer speeds, increasing the quality of AR and mixed reality experiences, both of which have played greater roles at fashion week this year, says Matthew Drinkwater, head of the Fashion Innovation Agency, which has worked on multiple AR, virtual reality and mixed reality fashion projects.”

Read the full article here: https://www.voguebusiness.com/technology/how-5g-will-change-ar-and-digital-fashion

 

25.08.2020
Male model stood infront of a green screen
Categories
Augmented Reality – Sell – Show – Virtual Showroom

Vogue: Fashion is building a virtual future, starting with its showrooms

The FIA team connected JW Anderson and Holome, a new company experimenting with augmented reality, to digitally showcase their spring 2021 collection. The collaboration was featured in vogue as signaling new potential for fashion’s virtual future. 

READ THE FULL ARTICLE here: https://www.Vogue.Com/article/fashion-is-building-a-virtual-future-starting-with-its-showrooms