Matthew Drinkwater at SXSW 2017

Matthew Drinkwater, Head of Fashion Innovation Agency (FIA) at London College of Fashion (LCF) was on the agenda at one of the most exciting Technology events this year – South By Southwest (SXSW) describes itself as helping creative people achieve their goals.

Matthew spoke at the event on ‘Future Fashion: Designing in a Digital World’. He talked about how technology is breaking down the doors of the fashion industry and how his team at LCF, are on a mission to rewire the industry and build truly digital designer businesses. From wearable tech to artificial intelligence and mixed reality, the FIA are inspiring designers and brands to challenge the traditional fashion business model and explore innovative ways to make, show and sell their collections.

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