Forbes: Digital Doubles

FIA projects featured in Forbes Article: Digital Doubles: The Deepfake Tech Nourishing New Wave Retail – Katy Baron, 29th July 2019.

Head of FIA, Matthew Drinkwater also featured talking on our recent collaboration with SuperPersonal x Hanger which was launched at London Fashion Week Feb 2019:

“Most of the media frames this kind of tech as dystopian, but there are other angles. Superpersonal acknowledges that virtual fit is about more than physicality; it’s about self-perception. If people can superimpose themselves onto brand’s models, tweaking themselves to fit, they may even become part of that brand’s messaging. At a time when consumers are increasingly keen to get close to brands this is something that will facilitate that closeness,” says Matthew Drinkwater, who heads the FIA.”

Read the full article here: https://www.forbes.com/sites/katiebaron/2019/07/29/digital-doubles-the-deepfake-tech-nourishing-new-wave-retail/#555a74474cc7
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