steventai x ILMxLAB

We collaborated with ILMxLAB, Lucasfilm’s immersive entertainment division, to digitally enhance steventai’s AW18 presentation on Sunday 18th February 2018 – hosted by the GREAT Britain Campaign at the stunning Durbar Court within the Foreign and Commonwealth Office.

Guests to the show were taken on an immersive experience, witnessing the global debut of LiveCGX, ILMxLAB’s performance-driven digital augmentation technology. They saw the digital transformation of not only the venue itself but also pieces from the collection. Working closely with Steven Tai on his London Fashion Week showcase, this collaboration marks the culmination of a 2-year exploration between FIA and ILMxLAB for the potential application of immersive technologies within the fashion industry.

A glimpse of Fashion’s Future – Watch the clip for a recap of our LiveCGX debut:

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ILMxLAB’s mission is to have people step inside their stories, creating amazing worlds through pioneering immersive entertainment. With LiveCGX, artists create their own extension of these worlds by controlling special visual effects in live, improvisational performances with real-time computer graphics. This creates impossible artistic expressions only realised using ILMxLAB’s unique combination of cutting-edge techniques and technologies.

Audiences for the first time saw two steventai-designed garments on digital screens, driven by a live model and ILMxLAB’s unique LiveCGX technology. This represents the first step towards a new type of live performance, one that connects real-time visual effects and human-driven expression.

“Immersive technologies are leading us to a new narrative for the fashion industry. Imagine a world where you can augment everything from the clothes that you’re wearing to the environment that surrounds you, in real-time. That is the glimpse into the future that this technology offers us. LiveCGX will force us to redefine what we experience in fashion today, allowing for creative possibilities where we are limited only by our imagination. We are thrilled to bring this experience to life at this incredible venue with the support of the GREAT Britain Campaign,” says Matthew Drinkwater, Head of Fashion Innovation Agency.

“What is exciting about this collaboration with steventai and London College of Fashion’s Innovation Agency is the opportunity to bring the stories and worlds that have inspired Steven’s designs to life by exploring augmented live performance as a means of sparking intimate and compelling relationships with the people and characters who inhabit those worlds,” says Vicki Dobbs Beck, ILMxLAB’s executive in charge.

“Fashion is about storytelling,” according to designer Steven Tai. “It’s about representing a concept, to sell a dream, or just selling an idea that is close to the designer’s heart. Having a digitally augmented presentation this season allows us, and our guests, to achieve and experience things beyond our physical possibilities.”

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FIA Instagram: @fashioninnovationagency
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