Microsoft x LCF

Future of Fashion Incubator – Empowering Tomorrow’s Talent To Transform The Industry With Cutting-Edge Tech

The Fashion Innovation Agency have been working on a unique project with Microsoft. The project has provided a selective group LCF students with the opportunity to work with cutting-edge Microsoft technology to create new solutions that aim to innovate the fashion industry.

The program seeks to spark creativity and meaningful innovation, allowing the students to bring their vision of the future of fashion to life.

“Collaborating with Microsoft to empower our students with emerging technologies across courses through this project is incredibly exciting.” Fusing business ideas with mixed reality, artificial intelligence and machine learning, ultimately, will allow a pathway to creating the digital designer business of the future.” Matthew Drinkwater, Head of Fashion Innovation Agency at London College of Fashion.

The students are working on creating a mix of concepts and prototypes which will be displayed at LCF’s BA exhibition in East London on 5th June 2018.

The Incubator is a short-term intensive program, where with support from industry and LCF mentors including Microsoft developers, top students from LCF’s Fashion Business School, School of Design & Technology, and School of Media & Communication, collaborate in six multi-disciplinary groups. Over the course of the semester, students will attend workshops delivered at LCF’s Digital Learning Lab to explore various Microsoft technologies and their impact on the fashion industry – including Mixed Reality/3D, the Internet of Things, and Artificial Intelligence.

“It has been amazing to partner with London College of Fashion and their Fashion Innovation Agency, to push the boundaries of how technology can really drive impact and foster alternative creative thinking in fashion. The future of the industry is enrolled here, and we want to empower them to make a purposeful difference — not just now, but also when they enter the industry.” – Maruschka Loubser, Senior Global Marketing Manager, Microsoft.

Once their concepts have been established, the teams consult with Incubator Ambassadors Charli Cohen, Hayley Elsaesser, Sofia Barattieri, Natasha Franck and Bia Bezamat, from a range of fashion perspectives to develop ideas into prototypes that will drive digital transformation and forge new frontiers within the industry. The program culminates with an unveiling event alongside the LCF BA18 exhibition in June.

Read more about this project here.