Microsoft x LCF: Accelerating the Future of Fashion

Unlocking Innovations Across Microsoft Mixed Reality, AI, and IoT While Empowering Today’s Talent to Transform the Industry of Tomorrow.

London College of Fashion continues its collaboration with Microsoft to inspire the next generation to rethink, redesign and revolutionize the future of the fashion industry. Leveraging Microsoft’s cutting-edge Mixed Reality, Artificial Intelligence, and IoT technologies and LCF’s industry-defining mentors, selected students were invited to participate in a semester-long intensive course that culminates in a final showcase of their prototypes on the 4th June 2019.

Following the success of the inaugural Future of Fashion Incubator program in 2018, LCF is running a new program to explore the role of emerging technology in fashion innovation. This year’s initiative, Accelerating the Future of Fashion, takes a more focused approach, challenging students to develop actionable businesses built on Microsoft’s most forward-thinking products. Students were invited to pitch their proposal to a panel of technology and fashion experts for potential inclusion in the mentorship and development program, from which six student teams were selected to participate and develop functional prototypes under the guidance of LCF and Microsoft mentorship. Off the back of the final presentations at the showcase this June, one team will be given the unique opportunity to continue refining their project with an exploratory trip to the Microsoft campus in the United States.

The prototypes within Accelerating the Future of Fashion pose ambitious new solutions for the fashion industry through the intelligent application of Microsoft technologies like Mixed Reality, IoT, and Artificial Intelligence. From responsive activewear that pairs Microsoft HoloLens with wearable sensor technology to aid athlete rehabilitation, to zero-waste patternmaking that applies Microsoft Azure Cognitive Services to eliminate waste in clothing production, the students at London College of Fashion, UAL, are once again redesigning traditional creation and application methods for a more functional fashion industry of tomorrow.
The students unveiled their final work during a special presentation on 4th June at Old Spitalfields Market to the public throughout the day and at an invitational media evening event.

The six projects showcased where:

Rixlea
Using Microsoft’s HoloLens headset, in conjunction with wearable sensor technologies, to create a mixed reality experience to help athletes with their injuries: whether it’s helping them to recover from an existing injury or to help them to prevent injury within their training regime.
Rielle Park, MSc Strategic Fashion Management -Leah Hoy, BA (Hons) Fashion Design Technology

Perfume Experiential Discovery
The projects aim was to develop a tool for the Microsoft HoloLens headset, in conjunction with smart sensor technology, that can be used in a retail environment to give customers the chance of experiencing the product that they are viewing and potentially purchasing.
Costas Kazantzis, MA Fashion Media Production -Eirini Batakis, MSc Strategic Fashion Management

ArtZ
Utilising Artificial Intelligence and Machine Learning via Microsoft Azure cloud computing to develop a software that can reduce the fabric wasted at the pattern cutting stage of garment creation.
Ashwini Suhas Deshpande, BA (Hons) Fashion Design and Development

Brick & Pixel
Looking at ways to create extraordinary consumer in-store experience through experiential and sensory story-telling in the fitting room, utilising a combination of smartmirrors, RFID tags and Microsoft ́s Kinect technology.
Abdul Haseeb Azizi, MA Strategic Fashion Marketing
Noelia Fernández Galiana, MA Strategic Fashion Marketing -Julia Karolina Frey, MA Strategic Fashion Marketing

SWAPP
Using Microsoft Azure and “DeepFake” technology to realistically swap people’s heads into fun brand content. This content can be in the form of short fashion films, advertisements or gifs and can be shared to create organic marketing for brands and content for micro-influencers.
Helen Wang, MSc Strategic Fashion Management – Joanna Lanceley, MSc Strategic Fashion Management

E.M.I.
This Project created a mixed reality design tool/experience by utilising the Microsoft HoloLens headset. The user can amend a virtual garment on a (real) mannequin by using gesture control, allowing it to perform a variety of pre-defined edits to various aspects of the garment.
Andrew La Casse, BA Womenswear

“This year, by building scalable ideas across Artificial Intelligence, Mixed Reality, and the IoT, Microsoft and London College of Fashion will showcase a road map towards truly digital fashion and retail businesses. We are incredibly excited to be working with Microsoft again on a project that is clearly demonstrating the impact that emerging technologies will have on the future of fashion education, the future of retail experience, and the future of fashion design.”
– Matthew Drinkwater, Head of Fashion Innovation Agency

“For the second year in a row, we are blown away by the creativity and invention of the students at London College of Fashion”.
-Maruschka Loubser, Director of Brand Partnerships and Campaigns, Microsoft.

Watch this short clip on the project:

Read more about this project here

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