Featured in: Future Styles Could virtual clothes reduce the damage of fast fashion – Reuters
Head of FIA, Matthew Drinkwater featured in article on Future Styles : Could virtual clothes reduce the damage of fast fashion? by Sonia Elks for Reuters.com – 18th February 2019.
“In a very simple sense people are beginning to enhance or alter the way that they look,” he said. “You can begin to see a drift toward this merging of physical and digital.”