Featured in: Future Styles Could virtual clothes reduce the damage of fast fashion – Reuters

Head of FIA, Matthew Drinkwater featured in article on Future Styles : Could virtual clothes reduce the damage of fast fashion? by Sonia Elks for Reuters.com – 18th February 2019.

“In a very simple sense people are beginning to enhance or alter the way that they look,” he said. “You can begin to see a drift toward this merging of physical and digital.”

Read the full article here: https://www.reuters.com/article/us-europe-fashion-climatechange/future-styles-could-virtual-clothes-reduce-the-damage-of-fast-fashion-idUSKCN1Q716V

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