ELLE: Virtual Fashion

Virtual Fashion: The Digitally Generated Clothes Appearing On Your IG Influencer Feeds -Sara Semic, 2nd july 2019.

Head of fashion innovation agency, Matthew drinkwater  featured as part of elle article:

“The concept might seem outlandish, but the fashion industry is actually late to the party. Gamers have been spending real money for years. As Matthew Drinkwater, head of the Fashion Innovation Agency at London College of Fashion points out.”

Read The full article here: https://www.elle.com/uk/fashion/a28166986/digital-fashion-dressing-virtually/
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