COMING SOON… THE FABRIC OF REALITY

RYOT STUDIOS AND THE FIA PRESENT THE FABRIC OF REALITY, AN IMMERSIVE VIRTUAL FASHION SHOW EXPERIENCE UNLIKE ANYTHING YOU’VE EVER SEEN BEFORE.

A sneak peek inside the future of fashion with The Fabric of Reality

“If we mix the physical with digital content, there’s an opportunity for jaw-dropping, amazing moments shared across multiple platforms. There are so many opportunities for brands to experiment and communicate differently,”– Matthew Drinkwater, Head of FIA

“I firmly believe we’re moving from a digital content world to a virtual experiences world. Immersive storytelling is a great way of engaging the audience – they remember it as if they experienced it, not as if they watched it.” – Sam Field, Creative Tech & Innovation at RYOT Studios

The Fabric of Reality will be shown live on 29 July, 2020 at 6:30pm BST within The Museum of Other Realities

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