Behind the scenes film – FIA’s augmented reality collaboration

FIA brings Emma J Shipley and Meshmerise together to launch new Fashion App ‘Scarfi’.

Watch our short film where we talk to designer Emma J Shipley about “Scarfi”, the new augmented reality fashion app, created in collaboration with technology company Meshmerise in partnership with Fashion Innovation Agency and launched exclusively at Westfield London.

 Follow us on Twitter @FIALondon and on Instagram @fashioninnovationagency to see what other exciting projects we have coming up.